Is your Brand working...
Or is it time for a change?
They tried to make me go to rehab
Facebook. Lady Gaga. Apple. Tiger Woods... Google. Jennifer Lopez. Toyota. Gap.
I said, "No, no, no"
-Amy Winehouse, “Rehab”
In the past twelve months we’ve witnessed extraordinary changes in just about every industry. Well-known celebrities rose to and fell from grace, beloved icons dramatically shifted the public’s perception of them, and companies transformed themselves in front of our eyes—positively or negatively. Some Brands have worked to reinvent themselves—spending millions in the process—and some Brands have been the benefactor of powerfully good press that helped launch them into the public consciousness. Other Brands have had to endure horrific press, atone for poor choices, and must now perform consistently at world-class levels to re-earn the public’s admiration. How has your Brand performed?