• Pimp My Pitch: Pitch of All Trades

    When you have finally completed a novel after months or years of writing and rewriting, the last thing you want to do is crunch down your masterpiece into the three tiny sentences of a pitch.

    Too bad. It has to be done.


    From rich and famous authors to those who are pre-published, every writer who wants to sell their book needs to have a pitch for every single one of their projects. Writing a great pitch is the next step in the long process of publication. Don’t fight it, embrace the evitable, pursue the necessary skills and then you’ll be able to dazzle your audience when they ask, “What’s your book about?”

    The good news is that after you write the pitch, you can use it all over the place. Query letters need a pitch paragraph. In-person pitches are self-explanatory. If you are pitching on Savvy, which you should really do, you can cut and paste your pitch, then engage in a live discussion with the agent or editor. You can use the pitch at the lunch table during a writers conference. You can even dazzle your mother-in-law.

    Take the time to write a dynamic, succinct and captivating pitch. It’s worth it.

    On to the pitch! This one comes from Leslie D. Please notice that she put the title and genre in the opening sentence!

    In A Fault in Time, a 90,000 word Time Travel adventure with romantic elements, a firestorm catapults single mother Veronica Ramirez to 1849 San Francisco, where she lands in a gold rush bordello, with no freaking idea how to return home to her young daughter.

    Clipper Ship officer, Stephen McAlester, is certain she's not the amnesiac Spanish lady she claims, but finds her gruff innocence oddly compelling. Veronica, against all good sense and better judgment, falls for the methodical man with dark eyes and shiny boots.

    Veronica learns the way home is simply a matter of enslaving herself and her time travel abilities to an innocently predatory young woman. She can break free but it risks everyone she loves and could change the future.

    Great job LD! The first two sentences dump us right into the action. They use active and fun language like “catapults” and “no freaking idea.” The stakes are right up front (must get home to her daughter because she’s a single mom) and you offer solid character details that set the stage.

    I do have a couple questions. Where does the firestorm come from? It seems a bit out of place. In the second sentence, the use of the word “Lady.” If Veronica is in a bordello, the term ‘lady” seems out of sync. What do you mean by “gruff innocence?”

    The third sentence needs some adjustments.

    Veronica learns the way home is simply a matter of enslaving herself and her time travel abilities to an innocently predatory young woman. She can break free but it risks everyone she loves and could change the future.

    In the first sentence it said that a firestorm caused Veronica’s time travel, not that she had an ability to do so on her own. This is confusing. Can you clarify this part of your story for me?

    Some incongruous language is throwing me off too. Are you trying to play words off each other? Simply and enslaving, innocently and predatory are contradictory and confusing. Try cutting some of the details and ramping up the stakes.

    Example:
    When Veronica discovers the quickest way home risks everyone she loves and could change the future, she must…(do what)?

    This last line can be the kind of cliffhanger that will make agents and editors fall all over themselves to get a look at your full manuscript. No pressure.

    LD, I’d really love to see what you come up with! You are almost there!

    I received a flurry of pitches too late to make it into this post, but check back! I promise to do my best to get to everyone’s submissions.

    To pimp your pitch, submit to PimpMyPitch@SavvyAuthors.com
    Comments 11 Comments
    1. Leslie Dow's Avatar
      Ooooh, Thanks Jojo! Great comments.

      I'll answer your questions, of course, but I wonder about the details that need to be in a pitch. Like the firestorm, which is really just another word for a really big fire that almost feeds on itself. I could have easily used fire there and it would be just as accurate. But the event I chose was called a firestorm.

      Also while the fire is the transport that she uses, she can travel because she's inherited the ability from her father, something she didn't know until the fire sent her back in time. She discovers this when she hooks up with the young woman, actually an ancestor, who shows her how but her freedom is the price. But this ancestor is not evil and genuinely cares about our MC. But all this seems much too much detail for a pitch. Which is clearly my problem, how much to include! Sigh.

      But let me take your comments and see what I can scrape off the inside of my skull this afternoon!
    1. JoJo's Avatar
      That totally helps to clarify the transport issue. Couple of thoughts:

      Dump firestorm entirely. Use something more vague --and you know I don't usually say that, but Firestorm is very specific and you will need to add a lot of explaination for the pitch to NOT get thrown off track.
      Or
      Use incorporate the "fire" into the last line of the pitch. Such as "V learns that fire jumping is part of her heritage..." but must better than that.

      Get what I'm saying here? I like the idea of adding the fire element (sorry for the pun) into your last sentence. I think it will add a hooky bit to your story!
    1. Anna Patterson's Avatar
      Dear JoJo:
      I am actually learning so much by checking back on how you help with these pitches. Clarification and relevancy, I think I am seeing clearer. Thanks for the help to us.
    1. Leslie Dow's Avatar
      Thanks Jojo! OK with the help of the immensely talented KL Grady, I've got a new rev...drum roll, please.


      In A Fault in Time, a 90,000 word Time Travel adventure with romantic elements, single mother Veronica Ramirez wakes in 1849 San Francisco, in a gold rush bordello, with no freaking idea how to return home to her young daughter.

      Clipper Ship officer, Stephen McAlester, is certain she's not the amnesiac Spanish lady she claims, but finds her gruff naivete oddly compelling. Veronica, against all good sense and better judgment, falls for the methodical man with dark eyes and shiny boots.


      Veronica learns she can travel through time by walking in flames, but the ancestress who teaches her wants to enslave her and her daughter in the future. With Stephen's help, she might break free before she loses everyone she loves. But her freedom calls for sacrifices she isn’t ready to make -- Stephen’s life or her daughter’s future.
    1. althea preston's Avatar
      Hi there. I've been trying to email you my pitch for the past three or four days now, but it keeps coming back as undeliverable to mailbox but that my email will keep trying. Has anyone else mentioned this?
    1. JoJo's Avatar
      LD! OMG! You are really, really close! The Loverly KL did help.

      This pitch is spot on for a query. If you want to use it for a 3-liner --think about how you can condense the last line.

      How does this grab you?

      Veronica learns she can travel through time by walking in flames,but her trip back to the future requires sacrifices she isn’t ready to make -- Stephen’s life or her daughter’s future.

      Here's the question: Does it still convey the heart of the story? I think so - Veronica and Stephan are the MCs and the ancestress isn't necessary.
    1. JoJo's Avatar
      Althea,
      Sorry you having trouble getting me your pitch.

      Two choices: Try email again

      pimpmypitch@savvyauthors.com

      Or post it here and I will grab it for review.

      Thanks!!
      JoJo
    1. Leslie Dow's Avatar
      Jojo..I heart you....

      Thanks so much!! Between you and KL I now have a decent pitch!!! YAY!!!

      Leslie
    1. althea preston's Avatar
      Well...unfortunately, my laptop took a dive and now I'm not sure if this was my final backup, or if I didn't save the final. But it was very close to this.

      Regency laird and werewolf, Connal MacBrennan returns to claim Anna Wycliffe, the woman he loves, and to claim as well the lands he was forced from years earlier, while pursued by an enemy bent on destroying him. As the love between Connal and Anna grows, it becomes harder for him to hide his secret while trying to keep her safe from the danger that comes ever closer. When Anna is kidnapped, Connal has no choice but to expose his secret to save her life at the risk of losing her love forever.


      *and I'm still trying to get the darned laptop back up and running, but thank TPTB for Carbonite!*
    1. KLGrady's Avatar
      Woot! That JoJo is amazing!
    1. JoJo's Avatar
      Hey Althea,
      No worries! I'll just grab your pitch from here and give it the once over.

      Sorry about your computer! Sending good tech vibes.

      JoJo
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