As a new author or established author everyone is using these marketing essentials:
Website/Blog, Twitter, Facebook, Newsletters, LinkedIn and Good reads. When used effectively these items help authors establish their brand and platform and drive readers and potential readers to your books. Since a lot of writers are using these social media, it’s time to get creative and a personal touch to make your platform & brand stand out and gain new readership.
Gain new readers with a personal creative touch. Start by donating a book “gift-basket” to the following places: rest homes, hospitals, and senior citizen centers. Each of these facilities has patients/residents/staff who probably love to read. While you are personally promoting your books, you’re also brightening someone’s day.
How about donating a couple of your paperbacks to your local library for checkout as well as donating personalized bookmarks? Most libraries have free bookmarks on their counters for patrons to take at their leisure.
If you’re already published or (even if you’re not) chances are you have some expertise in the area of writing. Schedule a free (or low priced) writing workshop about some aspect of writing. It can be an all-day event or for just two hours. Not only will you gain aspiring or established writers for networking purposes you also will meet potential readers. Door prizes could include a free book, author swag, or a coupon for 15% off one of your ebook. Get the email addresses of each participant and add them to your email list. Your local library is a great place to hold this event. To make it bigger and better invite other writers you know to host a session and donate door prizes too.
The key to gaining readership and extending your platform is to give readers something they want. What genre are you writing? Based on the genre of your writing develop free, interesting tidbits of information your readership/potential readership would be interested in knowing. Here are some guidelines:
Paranormal genre: Articles/Info about haunted houses, astrological info, history of vampires/werewolves/witches in the US. If you’re writing about a witch living in a haunted house, who falls in love with the ghost- Write an article about haunted houses in your region or “design” a tour of haunted houses they should visit. Is your heroine an Aries that falls in love with a Scorpio? Write an article on your blog about the compatibility of a Fire/Water sign relationships.
Erotic: This genre lends itself to a multitude of possibilities. A series of articles on your blog could include:
“Spicing up your sex life”
“Sex toys for Dummies”
“BSDM 101”…just to name a few.
Historical: Tweet historical facts about the setting of your novel. Write an article on your blog about the life of women during that time period. Post pictures of actual homes, castles, etc. of the time period your novel takes place.
Things to also consider doing:
Offer online classes
Lecture about historical aspect or interesting aspect featured in your novel.
Recipes featured in your book
Consider posting deleted scenes of your book on your website to keep reader interest until your next novel comes out. This will work especially well for a series.
I hope my tips have given your valuable tips or even sparked ideas for extending your reach.
Until the next time,
Follow me on Twitter @ JulietteSprings
Juliette Springs writes about the darker side of romance, is the alter ego of a Southern chick who is a mother of three (two teenage girls and a wild three year old). In another life she is a middle school teacher, who holds a M.A. in Special Education and a B.A. in English.
Juliette loves the paranormal (especially vamps) and devours romance novels (particularly paranormal). She is also addicted to the Vampire Diaries (Team Delena), and loves Harry Potter, Twilight and True Blood. She is a paranormal romance author, whose book Sarim's Scent will be released soon from Soulmate Publishing.
Ivan was weary of living a lie. Unable to walk away from family obligations, he's been forced to deceive the only woman he's cared about …who, he realizes, is his mate. Ivan knows he's doing the unforgivable and it’s just a matter of time before she finds out the truth. He can't resist the chemistry between them nor deny the sensuous passion he experiences with Victoria.
A heated encounter seals the fate of Victoria and Ivan. After discovering the true depth of Ivan’s deception, Victoria must decide if she can truly trust Ivan and trust that the mate’s bond they share is enough to protect their relationship... from her father’s wrath and Ivan’s ex-lover.
*Edited by Teresa Crumpton*