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Advertising 101

Instructor: Cynthia Vespia. The most successful companies in the world have a team of advertising professionals promoting them daily. As an author, either traditionally published or self published, you are your own best sales force. In this class learn the tricks of the trade to stand out from the pack and make a lasting impression.

SYLLABUS:
1. Branding Yourself (Understanding logos, taglines, themes)
Students will come up with a tagline and theme that best describes who they are as a writer.

2. Commercialization (Breaking down trailers)
Students will describe a two minute commercial for their books.

3. Keys to a polished website
Organization of the most important aspects of a website.

4. Cover Matter Matters (Important visual elements pertaining to cover design)
Students will write their own back cover copy which will double as a pitch.

5. That's your goal, What's Your Plan?
Students will design a marketing campaign for themselves.

WHEN:    Jul 30, 2012 - Sep 2, 2012

COST:   $20 for Premium Members
$30 for Basic Members

Cancellation policy: Registrations are non-refundable except when the workshop is cancelled by Savvy Authors.

REGISTRATION:      *** Registration Closed***

INSTRUCTOR:   

Savvy Authors
Cynthia Vespia is a published author, award winning video editor, and graphic designer. In short she has many skills and has parlayed those skills into ORIGINAL CYN ADVERTISING to bring you fast and efficient advertising for your dollar. There's no need to shop around for a separate writer or designer, ORIGINAL CYN can handle the entire project. 

ORIGINAL CYN specializes in creative copywriting, clever designs, and captivating video packages. This is not a cookie cutter design firm. Your projects are tailored to suit your specialized needs.

Top clients have included published authors, casino megaresorts on the Las Vegas Strip, health and fitness professionals, and any business or entrepreneur looking to take themselves to the next level with creative advertising.

Tags:    Promo, Beginning, Interme





*** PERMISSION TO FORWARD GRANTED AND ENCOURAGED ***

Website Instructions

All workshop registrations include FREE Basic Membership in Savvy Authors.

Savvy Authors' workshops are held on a forum: a bulletin board based system. Instead of an invitation to join a loop you will receive a reminder notice one or two days prior to the start of the workshop that includes your user name, password and instructions on how to access the workshop forum. If you have not received instructions by the day the workshop begins, please check your spam filter.

The forum will be available the morning (EST) of the day the workshop starts and will remain accessible to all participants thereafter, even after the workshop ends (unless otherwise stated by the moderator).

Participants can "subscribe" to the forum at any time after receiving initial access to automatically receive notice of all posts made to the forum via email. Participants will receive a link in each email which will take them directly to that area of the forum where one can post a reply.

A moderator is assigned for each workshop and will introduce himself/herself on the first day of class. The moderator is available to answer any website questions, assist the instructor, and address any concerns. We urge every participant to contact the moderator immediately if you feel the workshop experience falls below expectations so we may address issues promptly before the workshop ends. Savvy Authors strives to offer an educational and satisfying workshop experience for everyone, and we treat complaints with utmost urgency.

Questions or concerns may also be sent to workshops@savvyauthors.com.

Payment is due at the time of registration to guarantee your seat in the course. Registrations are non-refundable except when the workshop is cancelled by Savvy Authors.

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