• Shut Up and Write by Sarah Madison

    I have two new stories scheduled for release this summer, and I am plotting madly on a sequel to Unspeakable Words. Well, you know what that means—it’s time to pull out the bullhorn and start the rounds of self-promoting—the updates to Facebook, my blog, my website, all my various writer’s lists, Twitter, and, of course, the usual rounds of guest blogging.

    I signed up for some guest spots, carefully timing them with a run-up to story releases. Then I sat down and wrote out some thoughts that I keep mulling over from time to time. Over the course of several days, I pounded out a nice little blog post. I sent it off to friend and fellow author Cooper West for an opinion. The feedback was very complimentary—only she pointed out that the post, at five thousand words, was far too long for a blog spot.

    Huh. I looked at what I’d written and realized she was right. I also realized what was at the core of my dissatisfaction with the whole self-promoting thing, aside from a natural inclination to be self-effacing. It was that self-promoting is a huge time sink. I could have used the time spent on creating the overly wordy blog post to write five thousand words of original fiction, and it would have been much more satisfying. So why didn’t I?

    I only have so much time in a day to get anything done outside of work and taking care of the animals. The average workday runs from seven am to seven pm (by the time I factor in commuting). I have a large dog that needs exercise, a large horse that I must ride regularly for that activity to be safe for both of us, and an understanding, awesome boyfriend that I want to be with in the evenings and on weekends. I am also a prolific writer: I’ve written over sixty fanfic stories since 2006 and have three published original works, with two more on the way this summer.

    That is, I used to be a prolific writer. Somewhere along the line, my output has dropped off dramatically.

    I blame Twitter.

    Not just Twitter, but social networking as a whole. I used to wake up in the mornings on fire with a new idea that would occupy a corner of my mind until I was able to sit down and hammer it out. I used to sit down to write, only to glance up at the clock a little while later and discover that I’d ‘lost’ three hours in the blink of an eye. I used to plot stories while I hiked with the dog in the woods, or did mindless barn chores. I would meander along on a muddy trail, watching my dog bouncing through the underbrush with the sheer joy of running, and suddenly a plot point would reveal itself in a ‘eureka!’ kind of moment.

    Those moments were magic. So were the times I spent absorbed in a story, only coming up for air when my hands were cramping and begging for aspirin, or I was literally dozing off over the keyboard. These days, it’s more like I am trying to shield a guttering candle with my hand until I can safely get it to a lantern—trying to keep an idea alive until I have the time and energy to play with it. What happened?

    What happened was that I got ‘connected’. I already had a Live Journal account, where I posted my fanfic. As a published author, I soon followed with a website, Twitter, Goodreads, Facebook, ARe Café, The GBLT Bookshelf, etc, etc. I joined one writer’s group list after another—all with the same message: shout loudly and frequently to call attention to your work or you are doomed as a professional writer.

    My need to keep up with these sites, and post comments to other people’s updates, became my new obsession. I started checking the Tweets and emails before I left the warmth of my bed. I snuck glances at my cell phone during dinner out with my boyfriend. I stumbled along the trail trying to text while I walked, completely oblivious to my surroundings.

    It was easy to fill the little moments of the day with posting a quick comment to someone else’s entry. After all, I’m busy. If I don’t have a good block of time (I think I need a minimum of two hours to really get my head back into a story), then I can easily put off writing to join in an interesting conversation on LJ, or catch up with friends on Twitter. After all, writing original fiction is hard work. It is far easier to laugh at someone’s funny video link or weigh in on a discussion on your friend’s list.

    It snowballs, however. You start by making a quick blog post (after all, traffic increases your visibility, right?) but then you need to answer the comments that post generates. And you should really comment on other people’s blogs, so they will do the same for you. While most of it is really about making good connections in the form of friendships with like-minded people, there is a lot of making connections for the sake of increasing your ‘friends list’ and trying to out-shout everyone else when you say, “Look at me! I have a new story out!” The next thing you know, all those little moments that you have spent on ‘catching up’ online, you could have been spent walking the dog, putting away the laundry, or even, god forbid, exercising. And yes, even writing.

    Somewhere along the line, I forgot that the real secret to increasing visibility, traffic, and my existence as a writer was by actually writing. By generating story after story that caught my imagination, and therefore excited the people reading them. So, while I still see the need to let people know when I have a new work coming out, and I still have online friends with whom I love to interact, I am challenging myself to shut up and write. To step back from all the social media and to remember why I started writing in the first place: because I had a story to tell.

    I challenge you, as writers, to do the same. Who knows, we might both find that twenty minutes here and there is more productive than we think it is.

    You can find all of Sarah Madison’s online links here: http://www.sarahmadisonfiction.com/
    Comments 8 Comments
    1. Dawn McClure's Avatar
      Um...this is ME!!! lol What a fantastic blog post. I lost productivity and self-confidence after I was published. Suddenly everyone was telling me to 'get my name out there.' Post here, go here, throw up a blog, update my website, join this yahoo group...

      Suddenly all my time was spent on anything and everything other than writing. At first I hated it. Then Twitter and a few other fun things came around and I was liking this 'getting my name out there' more and more. I realized a year or so ago that 'getting my name out there' doesn't mean shit if you have nothing new releasing. LOL

      Great post.
    1. Dee Bibb's Avatar
      I also enjoyed this post immensely....it really does hit home!
    1. ChristineFI's Avatar
      Thank you, Sarah, for this good article.

      I live in Finland (am Finnish) and have wondered for a long time how a writer in the USA finds time to write when all of her/his time goes into promoting.
      Women who write often also have children to take care of and there are only 24 hours in the day.

      The USA is of course a huge country and the competition is likewise huge, but still.
      I'm not published and having followed how things are "over the Great Water" have grown a bit afraid of the thought of being published as one has to divide oneself into so many chunks.

      Here in Finland writers don't, at least not yet, market their books as fiercely or "connect" as much as in the USA.

      You put it very nicely, Sarah, when you said "These days, it’s more like I am trying to shield a guttering candle with my hand until I can safely get it to a lantern—trying to keep an idea alive until I have the time and energy to play with it."

      That's true for me, too, as I'm working 9 to 5. Two hours would be luxury to have to get back into the story. After all the things needed to do at home when I've returned from work, I've got about three to four hours to write e
      ven though my children are grown and there's only DH and me.
      I've just got to jump in and wing it

      All in all the Social Media is sucking up way too much time, so I'll shut up and write on my story for the 30 minutes I've got. Then I'm off to work.
    1. Nicki J Markus's Avatar
      I have exactly the same problem. I currently work 1.5 jobs, study and have a wedding to plan. I used to fit my reading and writing in but now promotion seems to have taken over and fills every remaining spare moment!
    1. Sarah Madison's Avatar
      Quote Originally Posted by Dawn McClure View Post
      Um...this is ME!!! lol What a fantastic blog post. I lost productivity and self-confidence after I was published. Suddenly everyone was telling me to 'get my name out there.' Post here, go here, throw up a blog, update my website, join this yahoo group...Great post.
      Dawn--I apologize for not answering sooner--it really didn't occur to me that anyone would respond to this blog. *facepalm*

      I truly believe that your BEST advertisement is lots and lots of stories. I know I need to make sure that people know when new ones come out, but I feel my time should be spent writing rather than talking about writing. It seems to me these days I hear a lot of trumpeting in which people loudly toot their own horns--on the same single note over and over again.

      I want to be a real person when I engage with readers and writers online. I want to squee over stories and characters and plot ideas. I want to joke about a bad hair day or comment on something that moved me--and yes, on occasion, do a little happy dance over a new release or a finished novel.

      When I realized how much more productive I was when I simply turned off the phone and the browser and stopped worrying so much about 'getting my name out there' was the day I realized that my best advertisement was the next story. :-)

      Thank you! I'm glad you found something useful here!
    1. Sarah Madison's Avatar
      Quote Originally Posted by Dee Bibb View Post
      I also enjoyed this post immensely....it really does hit home!
      Thank you, Dee! I'm ashamed to admit I completely forgot about this post altogether until I got a reminder from Savvy Authors this morning that I'd never sent in my bio along with the blog! *facepalm*

      I can say that in the meantime, I've written a short story for the Goodreads M/M group Hot Days of Summer anthology, put the finishing touches on Raincheck (to be released June 29th) and am currently eating fruit pops while doing checking the galley proofs on Crying for the Moon. I've had another story signed with Dreamspinner that will be released in November. Which is a sneaky way of getting all that information out there while using it it support my argument for staying offline. :-)

      Okay, so I feel a teensy bit guilty in doing that. It just goes to show that I still find self promotion difficult. When it is not in the course of dialog, it just seems so me-me-me, you know? I still say my best advertisement is the next story...
    1. Sarah Madison's Avatar
      Quote Originally Posted by ChristineFI View Post
      Thank you, Sarah, for this good article.

      I live in Finland (am Finnish) and have wondered for a long time how a writer in the USA finds time to write when all of her/his time goes into promoting.
      Women who write often also have children to take care of and there are only 24 hours in the day.
      Christine: It's a real dilemma, isn't it? The ability to self-market and promote has made it possible for someone like me (who would probably never make it out of the slush pile in a mainstream/legacy publishing house, such as Random House) to successfully write and sell my stories. Stephen King said something to the effect of, "If someone pays you for a story, the check doesn't bounce, and you use the money to pay bills, then you're a real author."

      By this standard, and this standard only, then I am a 'real' author. That having been said, all the shouting and posturing in the world will do me little good if I don't follow up the first story with another, and another, and another.

      I think one of the reasons we allow social media to be so much of a time sink is because we have so little time as it is--it is far easier to 'chat' with friends online than to meet up with friends in real life, to tweet, or check facebook, than to sit down and *work* at a first draft--because that's what writing is--work.

      I love my online contacts and I believe having friends all over the world *has* helped sales by the recommendations of these friends. The thing is--they already existed. Since I became a published author, I've added hundreds of 'friends' to my contacts--most of which are other people, like me, hoping to get a chance to say something about one of my books. Sadly, I scroll past their tweets and posts (as I'm sure they do mine) unless they have something *interesting* to say.

      It's all about putting what little time I have to the best use. Some days, that *is* tweeting and posting. Most of the time these days, it's not.
    1. Sarah Madison's Avatar
      Quote Originally Posted by Nicki J Markus View Post
      I have exactly the same problem. I currently work 1.5 jobs, study and have a wedding to plan. I used to fit my reading and writing in but now promotion seems to have taken over and fills every remaining spare moment!
      Nicki: What it came down to for me was I kept asking myself, "what do I have to promote?"

      Don't get me wrong--I spent a lot of time on group lists, and taking some courses. I worked on building a platform and a brand ( I really like my tag line "Hot Men in Hot Water" ). At some point though, the planning and the building and the social connecting became overwhelming, and it occurred to me that I had an awful lot of stuff in place for essentially one story.

      So I took a step back and a hard look at what I thought was necessary to keep the moderate success of that one story rolling. Constantly harping about it wasn't one of the choices. Nor was spending hours chatting with people on lists, or reading about what other people ate for lunch (seriously? That's worth tweeting about?), or bleating my latest word count.

      I decided, bottom line, it was more stories. Since that decision, I've returned to a higher level of productivity and I think it's paying off. I have three stories set to be released before the end of the year--no, wait--FOUR. I'm hoping there will be an exponential effect in sales as each new release prompts people to go check out previous stories as well. That's how a mid-level writer such as myself has to be thinking. I'm not ever going to write the Great American Novel. I'm not ever going to be J.K. Rowling. I don't expect that--I don't *need* that.

      I just want to tell my exciting, quirky, sexy, manlove stories and share them with other people who like the same.

      Your schedule sounds brutal! The temptation there is to take a few minutes here and there to check out Facebook, or LJ, or whatever. Heck, I know, I do it too! But when we spend all afternoon doing that, or writing a blog on *writing*, for crying out loud, instead of actually, you know, writing ... well, that's just silly.
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