LESSON THREE Assignment Thread

[rileymagnus]

Please post your lesson three assignments in this thread.

[greta-g]

FORBIDDEN LAUNCHES TODAY
Dateline, February 16, 2011, Austin: First time novelist, Ana Kenley, announces her YA romantic suspense novel, Forbidden, is being released by Fairytopia Publishing. The first in a two book series, Forbidden is the tale of two teens, brought together by murder, who risk more than their lives to catch a killer bent on reigniting the feud between their families. Her book can be found on Amazon and select stores across the country. A launch event is scheduled for Friday a the Book Cellar Independent Bookstore in Austin at seven PM. You can contact Ana Kenley through her publicist, Mary Contrary at the Contrary Agency, (515) 555-0505.

[greta-g]

I have a question. What if you want to deal with a cause or charity that might work for your genre, but doesn't pertain to your book. Like I'm big on the bullying cause. Can I still mention I support it, etc. even though it might not be part of my book?

[George Allwynn]

For immediate release
George Allwynn
Author
517-555-1212

“DIRTY LITTLE SECRETS” REVEALED
April 1, 2011. Kalamazoo, MI: Male love romance hits home when closeted cowboy Pete and the flamboyant preachers nephew Asher discover their love can be exhilarating yet dangerous when dealing with family dynamics and narrow-minded small town philosophies.
Join local author George Allwynn as he announces the launch of his first gay romantic suspense novel, Dirty Little Secrets at FestiBooks – An All Ages Author Showcase & Extravaganza, 1234 Main Street, Ann Arbor, MI, The celebration takes place Sunday, April 3, 2011. Please stop in for food, fun, readings, give aways, and the chance to win three Nook e-readers.
Dirty Little Secrets may be purchased in advance at www.nameofpublisher.com/thepagefor-dirty-little-secret.aspx. For further information, you may contact George Allwynn at george-allwynn-author@gmx.com or call 517-555-1212.
###

***Okay, I did do the centering and the right margin info, but it didn't post that way and I'm not sure how to correct it in the forum. My news release has 133 words.

[Maritza Espinoza]

“OUSTED” CHICK LIT GOES INTO POLITICS


Dateline, May 15, 2012. Tegucigalpa, Honduras: Today, first time novelist Maritza Espinoza Figueroa, announced the launch of Ousted, a Chick Lit Memoir published by XYZ Publishing. Dumped by her husband of thirteen years, laid off from her high-paying job, and trapped in the Honduran 2009 political crisis, Maritza realizes she can’t afford to wallow in self-pity. Her memoir chronicles her recovery from divorce and heartbreak, the pitfalls of a single mother of two dating after thirty-five, and the discovery of the resilience that finally led to her emotional and financial stability. Her memoir also offers a local’s look at the events that led to the ousting of President Manuel Zelaya and how Honduras was unwittingly thrust into a bitter geopolitical struggle that still poses a threat to the country’s democracy. To attend the book launch event scheduled for Friday, March 16th from 7-9 PM at Metromedia Bookstore in Mall Multiplaza, please call for reservations (123) 456-7890.

[Margaret Fieland]

Debut novelist Margaret Fieland announces the release of her YA novel, Relocated.
Fourteen year old Keth is sure he's a freak. But on planet Aleyne, he learns he's
not so weird after all when he foils a terrorist plot. Her book can be found on Amazon
and in select bookstores across the country. A launch event is scheduled for
Friday, March 10, at BookHaven in Milford, Ma. You may contact Margaret through
her publicist, Ann Onymus, at Fantasy Productions. 123-456-7890.

[rileymagnus]

I have a question. What if you want to deal with a cause or charity that might work for your genre, but doesn't pertain to your book. Like I'm big on the bullying cause. Can I still mention I support it, etc. even though it might not be part of my book?


Greta,

First, regarding your press release, it looks like you cheated a little and simply installed your information where applicable. The point of a press release format is to get the message across in ways that make a person sit up and take notice, and want to review the book or interview the author. You should be a little more powerful with it, and be sure to kick in something punchy about your book other than just the 25 words.

For example ... a line like ... Fairytopia publishing introduces something Forbidden to fantasy readers from first time author ...

See? Now you've kicked it up a notch without getting too flowery, you've made it your own. Otherwise the press personnel would receive a hundred press releases a day where the name of the book is in the exact same place and the name of the publisher is in the exact same place. It's not easy to write a powerful press release. You have to make this yours.

Regarding the charity, if the charity does not relate to your book, it's just a side bit of info and will be brushed aside. Everyone supports some charity, but if there's bullying in your book, you just may have something. Also ... supporting a charity in this case means that a portion of the profit from the sale of the book goes to that charity. Not just that you randomly support the charity. The goal here is to have prospective buyers WANT to also support that charity by buying your book. It's publicity news.

Deb

[rileymagnus]

“OUSTED” CHICK LIT GOES INTO POLITICS


Dateline, May 15, 2012. Tegucigalpa, Honduras: Today, first time novelist Maritza Espinoza Figueroa, announced the launch of Ousted, a Chick Lit Memoir published by XYZ Publishing. Dumped by her husband of thirteen years, laid off from her high-paying job, and trapped in the Honduran 2009 political crisis, Maritza realizes she can’t afford to wallow in self-pity. Her memoir chronicles her recovery from divorce and heartbreak, the pitfalls of a single mother of two dating after thirty-five, and the discovery of the resilience that finally led to her emotional and financial stability. Her memoir also offers a local’s look at the events that led to the ousting of President Manuel Zelaya and how Honduras was unwittingly thrust into a bitter geopolitical struggle that still poses a threat to the country’s democracy. To attend the book launch event scheduled for Friday, March 16th from 7-9 PM at Metromedia Bookstore in Mall Multiplaza, please call for reservations (123) 456-7890.

Maritza,

Nice effort! But I have a few crits.

First of all, avoid using the term Chic Lit, the better term in the publishing world for your fiction genre is Womens Fiction.

Second, your description of your book is way too long ... stick to the 25 word pitch. If that's done correctly, you need no more. You may be able to get around the issue of "too much storytelling" by perhaps stating fact about the real events this story surrounds, then doing your 25 word pitch ... MAKING IT VERY CLEAR THAT THIS IS A PIECE OF FICTION based on true historical events.

Remember, a MEMOIR is NON-FICTION, not chic lit, womens fiction or a novel. So if Ousted is a REAL MEMOIR, it is NOT CHICK LIT OR ANY OTHER KIND OF FICTION. Unfortunately, the information in this release is too confusing for me to tell if the book is fiction or non-fiction.

You need a lot of clarification with the elements of this press release. Can you try again? Give it a strong 25 word tight pitch, give it the correct genre if it really is fiction ... or make sure you emphasize that it is not fiction by stating that it is a true story and a real memoir.

Deb

[rileymagnus]

Debut novelist Margaret Fieland announces the release of her YA novel, Relocated.
Fourteen year old Keth is sure he's a freak. But on planet Aleyne, he learns he's
not so weird after all when he foils a terrorist plot. Her book can be found on Amazon
and in select bookstores across the country. A launch event is scheduled for
Friday, March 10, at BookHaven in Milford, Ma. You may contact Margaret through
her publicist, Ann Onymus, at Fantasy Productions. 123-456-7890.

Margaret,

Not bad. What's the title of the press release? Can you add a little more punch about the book, for example, you do play a little word play and state somewhere in here that "intergalactic decisions have made the book available at ..." just for a little kick.

Also, like a few others, try not to simply take the press releases from the lesson and plug in your information. It's a good place to start, but we're writers, we can take this challenge and do something seriously personalized without going too far. Writing press releases is as tough as writing that 25 word pitch because it really tests how we look at our books.

Maybe give it another try?
Deb

[rileymagnus]

For immediate release
George Allwynn
Author
517-555-1212

“DIRTY LITTLE SECRETS” REVEALED
April 1, 2011. Kalamazoo, MI: Male love romance hits home when closeted cowboy Pete and the flamboyant preachers nephew Asher discover their love can be exhilarating yet dangerous when dealing with family dynamics and narrow-minded small town philosophies.
Join local author George Allwynn as he announces the launch of his first gay romantic suspense novel, Dirty Little Secrets at FestiBooks – An All Ages Author Showcase & Extravaganza, 1234 Main Street, Ann Arbor, MI, The celebration takes place Sunday, April 3, 2011. Please stop in for food, fun, readings, give aways, and the chance to win three Nook e-readers.
Dirty Little Secrets may be purchased in advance at www.nameofpublisher.com/thepagefor-dirty-little-secret.aspx (http://www.nameofpublisher.com/thepagefor-dirty-little-secret.aspx). For further information, you may contact George Allwynn at george-allwynn-author@gmx.com or call 517-555-1212.
###

***Okay, I did do the centering and the right margin info, but it didn't post that way and I'm not sure how to correct it in the forum. My news release has 133 words.

George,

Don't sweat the formatting within the post, it likes to mess with things like that. I know you understand that part.

THIS IS A FANTASTIC HEADLINE! and a really good Press Release. I got nothing to say but ... GREAT JOB!

Deb

[TaylorMLunsford]

WALTZING DOWN THE AISEL: THE WARRIOR GROOM

Dateline: February 10, 2012- First time novelist, Taylor Lunsford, is proud to announce the launch of her novel The Warrior Groom. In this glittering historical romance, “independent spinster Katherine Burns defied her fears and Regency society when she agreed to help the mysterious newcomer, Lord Pierston, learn to navigate the waters of the ton.” To celebrate what is sure to be a tour de force, a costume ball is being held in the ballroom at the Waldorf Astoria in New York City at 8 PM on Valentine’s Day. All sweethearts who wish to attend should contact Jenny Shephard at 123-456-7890 for ticket information or visit www.taylorlunsford.com for details.

[rileymagnus]

WALTZING DOWN THE AISEL: THE WARRIOR GROOM

Dateline: February 10, 2012- First time novelist, Taylor Lunsford, is proud to announce the launch of her novel The Warrior Groom. In this glittering historical romance, “independent spinster Katherine Burns defied her fears and Regency society when she agreed to help the mysterious newcomer, Lord Pierston, learn to navigate the waters of the ton.” To celebrate what is sure to be a tour de force, a costume ball is being held in the ballroom at the Waldorf Astoria in New York City at 8 PM on Valentine’s Day. All sweethearts who wish to attend should contact Jenny Shephard at 123-456-7890 for ticket information or visit www.taylorlunsford.com for details.

Taylor,

Very nice! I will suggest that your title should be more than just the book title. Maybe something like; "Party with Waltzing Down the Aisle: The Warrior Groom". I love the creative launch party and this information is presented in exactly the way the media likes to see it. You took the lesson sample and made it yours. Good job!
Deb

[Maritza Espinoza]

Hi, Deb!

Thanks so much for your feedback! I'm sorry about the confusion. I know it's no excuse, but I'm new at this and what I meant to say is that it's a memoir with "chick-lit appeal" if that makes sense.:confused:

I hope this is better!




“OUSTED” : SURVIVING A CHEATING HUSBAND AND A TWO-TIMING PRESIDENT


Dateline, May 15, 2012. Tegucigalpa, Honduras: Today, first time novelist Maritza Espinoza, announced the launch of Ousted, a Memoir published by XYZ Publishing. Dumped by her husband of thirteen years, laid off from her high-paying job, and trapped in the Honduran 2009 political crisis, Maritza realizes she can’t afford to wallow in self-pity. In the end you will be left wondering which is worse: finding about your husband’s three year affair or your President’s closeted plans to become a leftist dictator. To find out join us at the book launch event with renowned political analyst Juan Ramón Martínez scheduled for Friday, May 16th from 7-9 PM at Metromedia Bookstore in Mall Multiplaza, please call for reservations (123) 456-7890.

[Tracy March]

Hi Deb,

First, thanks for your kind critique of my "25 (ish) words." I just had time today to check the Lesson One assignment thread and saw your feedback. You made my day! So, I'm risking the fuzzy-feeling vibes and posting my shot at a press release. BTW, this is a true part of my marketing plan for my novel which debuts in June, so I'm happy to be working on it with a pro like you!

Tracy :)

GIRL THREE to Help Resurrect Congressional Cemetery
Dateline, February 16, 2011. Washington, D.C.: Ethical dilemmas. Unethical times. Author Tracy March announces the release of her intriguing thriller of political scandal, Girl Three. Determined to avenge her sister’s murder, a bioethicist risks the retaliation of Washington’s power elite. Many of them would kill to keep a secret. One of them already has.This look-over-your-shoulder story brings to life characters inspired by the news, and unexpected settings rarely seen on D.C. tourist maps. Featured prominently is Congressional Cemetery, founded in 1807, the first national burial ground for renowned architects and diplomats, patriots and scoundrels, and decorated veterans of war. After deteriorating to near ruin during the last century, a comprehensive restoration effort is currently underway. A portion of the proceeds from the sale of the book will be donated to this effort. Purchase Girl Three at online retailers and select bookstores. Learn more at http://www.tracymarch.com/.


###

[Margaret Fieland]

Here's a rewrite:

Relocated Takes Off

February 31, 2014 Boston, Ma


Debut novelist Margaret Fieland announces the release of her out of this world YA novel, Relocated.
Fourteen year old Keth is sure he's a freak. But on planet Aleyne, he learns he's
not so weird after all when he foils a terrorist plot. Her book can be found on Amazon
and in lands in select bookstores across the country this week. A launch event is scheduled for
Friday, March 10, at BookHaven in Milford, Ma. Intergalactics welcome. You may contact Margaret through
her publicist, Ann Onymus, at Fantasy Productions. 123-456-7890.

[Stacey Cotrufo]

SURF SIDE LAUNCH OF “JORDAN’S RETURN”



Dateline, September 7, 2011, Virginia Beach: Join first time author Stacey Cotrufo surf side to celebrate all things romance with the release of Jordan’s Return. Rob Tyler is Jordan Manning's past. She needs a plan for the future, but seeing him again has her wondering if he can be part of it. Coastal Virginia is the setting for this emotional story of starting over and second chances. Pick up your copy at Barnes and Noble or at Amazon.com before joining the festivities at Little Island Park for dining and dancing at sunset on the 7th. For reservations, please call PM Publishing at (123) 456-7890.



###

[rileymagnus]

Hi, Deb!

Thanks so much for your feedback! I'm sorry about the confusion. I know it's no excuse, but I'm new at this and what I meant to say is that it's a memoir with "chick-lit appeal" if that makes sense.:confused:

I hope this is better!




“OUSTED” : SURVIVING A CHEATING HUSBAND AND A TWO-TIMING PRESIDENT


Dateline, May 15, 2012. Tegucigalpa, Honduras: Today, first time novelist Maritza Espinoza, announced the launch of Ousted, a Memoir published by XYZ Publishing. Dumped by her husband of thirteen years, laid off from her high-paying job, and trapped in the Honduran 2009 political crisis, Maritza realizes she can’t afford to wallow in self-pity. In the end you will be left wondering which is worse: finding about your husband’s three year affair or your President’s closeted plans to become a leftist dictator. To find out join us at the book launch event with renowned political analyst Juan Ramón Martínez scheduled for Friday, May 16th from 7-9 PM at Metromedia Bookstore in Mall Multiplaza, please call for reservations (123) 456-7890.

Hi Maritza,

Much better. Two things ...

1) You should not have more than 25 words for the description of the book, so I'm thinking we really don't need the sentence beginning with "In the end you will be left ..." It takes the press release from NEWS, to simply a promotion for the book.

2) I'm still a little confused. Is this a piece of fiction placed within real events? Or is it a TRUE MEMOIR of a real person? s it YOUR true-life story? Or is it a fiction using the memoir format as a storytelling vehicle of the novel? This has to be made very clear here. What has me thrown is the use of the word "Novelist" (and previous use of chit lit or womens fiction) since a novel is fiction, and a real memoir is non-fiction.

3) The political analyst speaker at the launch party is genius!

As soon as we get the contradictory words from this and make it clear if this is a fiction (novel, or fictionalized memoir) or non-fiction (true memoir) we'll have this perfected.

Deb

[rileymagnus]

Hi Deb,

First, thanks for your kind critique of my "25 (ish) words." I just had time today to check the Lesson One assignment thread and saw your feedback. You made my day! So, I'm risking the fuzzy-feeling vibes and posting my shot at a press release. BTW, this is a true part of my marketing plan for my novel which debuts in June, so I'm happy to be working on it with a pro like you!

Tracy :)

GIRL THREE to Help Resurrect Congressional Cemetery
Dateline, February 16, 2011. Washington, D.C.: Ethical dilemmas. Unethical times. Author Tracy March announces the release of her intriguing thriller of political scandal, Girl Three. Determined to avenge her sister’s murder, a bioethicist risks the retaliation of Washington’s power elite. Many of them would kill to keep a secret. One of them already has.This look-over-your-shoulder story brings to life characters inspired by the news, and unexpected settings rarely seen on D.C. tourist maps. Featured prominently is Congressional Cemetery, founded in 1807, the first national burial ground for renowned architects and diplomats, patriots and scoundrels, and decorated veterans of war. After deteriorating to near ruin during the last century, a comprehensive restoration effort is currently underway. A portion of the proceeds from the sale of the book will be donated to this effort. Purchase Girl Three at online retailers and select bookstores. Learn more at http://www.tracymarch.com/.


###



H Tracy!

Nice try, but you're missing something. We have the who, YOU. We have the what, THE BOOK. We have the why, BECAUSE THE BOOK IS BEING LAUNCHED and we have the when in the DATELINE. What we don't have here is the where. You completely skipped over WHERE TO BUY THE BOOK!

We also have a little too much book promotion going on here. This should have no more than the 25 word pitch as a description of the book. Some of it is heavy description of the cemetary and educating the media on its condition (note: never try to educate the media, lol. They'll catch you in a mistake every time!) Another way to do this might be to actually make this an announcement that there will be a book signing and author speaking event at the cemetery, a brief explanation of the cemetary's condition, then the comment that a portion of proceeds go for the maintenance of the historical treasure the cemetery is.

Just a thought.

Deb

[rileymagnus]

Here's a rewrite:

Relocated Takes Off

February 31, 2014 Boston, Ma


Debut novelist Margaret Fieland announces the release of her out of this world YA novel, Relocated.
Fourteen year old Keth is sure he's a freak. But on planet Aleyne, he learns he's
not so weird after all when he foils a terrorist plot. Her book can be found on Amazon
and in lands in select bookstores across the country this week. A launch event is scheduled for
Friday, March 10, at BookHaven in Milford, Ma. Intergalactics welcome. You may contact Margaret through
her publicist, Ann Onymus, at Fantasy Productions. 123-456-7890.

VERY GOOD! Bravo!
Deb

[rileymagnus]

SURF SIDE LAUNCH OF “JORDAN’S RETURN”



Dateline, September 7, 2011, Virginia Beach: Join first time author Stacey Cotrufo surf side to celebrate all things romance with the release of Jordan’s Return. Rob Tyler is Jordan Manning's past. She needs a plan for the future, but seeing him again has her wondering if he can be part of it. Coastal Virginia is the setting for this emotional story of starting over and second chances. Pick up your copy at Barnes and Noble or at Amazon.com before joining the festivities at Little Island Park for dining and dancing at sunset on the 7th. For reservations, please call PM Publishing at (123) 456-7890.



###




Very good job, Stacey!

You've hit all the Who, What, Where, Why and When answers, put your special touches in there and kept it from reading formulaic. Very nice work.

Deb

[Tracy March]

Hi, Deb.

Thanks for your feedback. I have several questions!

I'm confused about your feedback, "You completely skipped over WHERE TO BUY THE BOOK!" Was my "where" information too general: Purchase Girl Three at online retailers and select bookstores? Do I need to be more specific?

I totally get what you mean about never trying to educate the media, and I did spend a lot of alphabetic capital telling about the cemetery. What if there is not a booksigning/speaking event to promote? I will know what to do should those plans come to frition, but if I wanted to keep this a general release and inlcude the charity angle, do I just tone down the cemetery info?

Is this any better?

GIRL THREE to Help Resurrect Congressional Cemetery
Dateline, February 16, 2011. Washington, D.C.: Ethical dilemmas. Unethical times. Author Tracy March announces the release of her intriguing thriller of political scandal, Girl Three. Determined to avenge her sister’s murder, a bioethicist risks the retaliation of Washington’s power elite. Many of them would kill to keep a secret. One of them already has.This look-over-your-shoulder story brings to life characters inspired by the news, and unexpected settings rarely seen on D.C. tourist maps. Featured prominently is Congressional Cemetery, the first national burial ground. After deteriorating to near ruin during the last century, a comprehensive restoration effort is currently underway. A portion of the proceeds from the sale of the book will be donated to this effort. Purchase Girl Three at online retailers and select bookstores. Learn more at http://www.tracymarch.com/.


###
I am wondering how to segue to the cemetery information without this line: This look-over-your-shoulder story brings to life characters inspired by the news, and unexpected settings rarely seen on D.C. tourist maps. Is that too much book promotion?
Sorry for all of the questions! This is a delicate recipe---difficult to get right! And I really want to get it right!
Thanks, Deb!
Tracy :)

[Vicky Burkholder]

“DANGER ON XY-ONE” GOES AFTER PIRATES


Dateline, February 16, 2011. Lancaster, PA: Disappearing spaceships, pirates, and a hot agent. What more could a twenty-fifth century woman want? Multi-published, paranormal writer, Vicky Burkholder announces the launch of her latest novel from Ellora’s Cave Blush, Danger on Xy-One to be held from 6-8 p.m. at Independent bookseller, Aaron’s Books, on Second Friday, March, in Lititz, PA. Come dressed as your favorite pirate or space alien for a chance to win prizes. Book can be purchased online from Ellora's Cave or other online stores, but only those books purchased at the store will be signed.

(Note to instructor: Second Friday is a monthly event in town known to all surrounding towns and their papers)

[rileymagnus]

Hi, Deb.

Thanks for your feedback. I have several questions!

I'm confused about your feedback, "You completely skipped over WHERE TO BUY THE BOOK!" Was my "where" information too general: Purchase Girl Three at online retailers and select bookstores? Do I need to be more specific?

I totally get what you mean about never trying to educate the media, and I did spend a lot of alphabetic capital telling about the cemetery. What if there is not a booksigning/speaking event to promote? I will know what to do should those plans come to frition, but if I wanted to keep this a general release and inlcude the charity angle, do I just tone down the cemetery info?

Is this any better?

GIRL THREE to Help Resurrect Congressional Cemetery
Dateline, February 16, 2011. Washington, D.C.: Ethical dilemmas. Unethical times. Author Tracy March announces the release of her intriguing thriller of political scandal, Girl Three. Determined to avenge her sister’s murder, a bioethicist risks the retaliation of Washington’s power elite. Many of them would kill to keep a secret. One of them already has.This look-over-your-shoulder story brings to life characters inspired by the news, and unexpected settings rarely seen on D.C. tourist maps. Featured prominently is Congressional Cemetery, the first national burial ground. After deteriorating to near ruin during the last century, a comprehensive restoration effort is currently underway. A portion of the proceeds from the sale of the book will be donated to this effort. Purchase Girl Three at online retailers and select bookstores. Learn more at http://www.tracymarch.com/.


###

I am wondering how to segue to the cemetery information without this line: This look-over-your-shoulder story brings to life characters inspired by the news, and unexpected settings rarely seen on D.C. tourist maps. Is that too much book promotion?
Sorry for all of the questions! This is a delicate recipe---difficult to get right! And I really want to get it right!
Thanks, Deb!
Tracy :)

Tracey,

The first thing I want to make clear to you and anyone else thinking about press releases, is that there is no ONE press release or ONE general release. Press releases are a part of a Press Campaign. For example,

1) Announcement of the book's release
2) Announcement of a great review of or forward to the book by a prominent person
3) Announcement of additional availability of the book
4) Announcement of a book launch event
5) Announcement of the author speaking or doing book signing at a location
6) Announcement of the author beginning a tour over several cities or states
7) Announcement of extraordinary sales of the book
8) etc ...

No press campaign gives everything in one shot. The point is to become someone a particular media person really begins to recognize, someone who always gives them news, and someone who shows professionalism while passing along NEWS information. (I teach Press Campaigns and Publicity in the Tantric Publicity for Author's workshop scheduled in late April)

The point of this particular lesson assignment is to understand the format and clarity of press release information and to utilize your 25 word pitch to create impact for your story.

For your release, yes, you were too vague with the WHERE. If your book is really coming out, you REALLY want people to know where to buy it. Include links and addresses of the book stores if you can. Oh NOTE: a link to your website is NEVER a good idea to do in lew of actually giving a buy link. What you're doing when you do that is you're asking the media to do their own work to find the buy link for your book. They won't. Make sure you give them what they need to go directly to the purchase point or store locations.

Also, remember that if you get lucky, send this to all the newspapers you want to or hire a press release distribution service to get it out and the newspaper does want to do a story, MANY, MANY times all they do is reprint your press release. If everything isn't there, including buy links and store names/ locations, how effective is that?

Lastly, as far as an event ... you never know if you can do it until you ask. It seems like a cool idea to get your support reasoning across for the cemetery. I like the "This look-over-your-shoulder" line, yes keep it. It's not too much book promo. Just be careful when explaining the cemetery's plight.

Deb

[Mary Johnson]

My apologizes for posting to the wrong thread. When I tried this the first time, it said this thread was closed. Sorry!!

Dateline, February 16,2011, New York City: Today marks the beginning of high jinx on the high seas with the launch of The Cruise Ship Chronicles, a new cozy mystery series by short story author Mary Johnson. This tale follows the antics of an incurably nosy and charmingly bungling widow as she tries to solve an apparent murder at sea. Solving crime replaces seeing the sights in A is for Aggrandizement of the Sea the first book in The Cruise Ship Chronicles, available in bookstores nationally.
###

[Lila Dubois]

For Immediate Release Lila Dubois


Author of “City of Angels”


###-###-####


“CITY OF ANGELS” BRINGS FRINGE SCIENCE TO L.A.
January 1, 2013. Los Angeles: Multi-published author Lila Dubois marries the fringe sciences of SciFi with the gritty realism of Los Angeles’s abandoned outskirts in City of Angeles, the first book in her thrilling new Urban Fantasy series. Kidnapped and experimented on, 20 year-old orphan Sancia Marquez manifests supernatural powers the world hasn’t seen since Tenochtitlan fell. She must decide whether to use those powers to reclaim her normal life, or to embrace the darkness within her and save the other test subjects. A release party is scheduled for February 13th, at the Natural History Museum in Exposition Park, across the street from the University of Southern California bookstore, where the story’s heroine Sancia was a student before the fateful kidnapping that would change her forever. The event will feature a reading by author Lila Dubois and a talk by a Mesoamerican scholar. To RSVP for the event, scheduled for Friday, February 13, 2013 from 7-9 PM at the Natural History Museum, please visit www.liladubois.net (http://www.liladubois.net/).


#

[rileymagnus]

My apologizes for posting to the wrong thread. When I tried this the first time, it said this thread was closed. Sorry!!

Dateline, February 16,2011, New York City: Today marks the beginning of high jinx on the high seas with the launch of The Cruise Ship Chronicles, a new cozy mystery series by short story author Mary Johnson. This tale follows the antics of an incurably nosy and charmingly bungling widow as she tries to solve an apparent murder at sea. Solving crime replaces seeing the sights in A is for Aggrandizement of the Sea the first book in The Cruise Ship Chronicles, available in bookstores nationally.
###

This is very nice, but you need to be WAY more specific with your WHERE - the locations for purchasing the book. You can add to "bookstores nationally" with a few of the big chain names like B&N, and Borders. Don't forget Amazon, posting the buy link on Amazon for your book will really boost sales. Never be vague in a press release.

Good Job, Mary (Considering all the difficulty with getting the thing posted, lol. Aren't the SavvyAuthors moderators wonderful! They fixed the issue really fast!)

Deb

[rileymagnus]

For Immediate Release Lila Dubois


Author of “City of Angels”


###-###-####


“CITY OF ANGELS” BRINGS FRINGE SCIENCE TO L.A.
January 1, 2013. Los Angeles: Multi-published author Lila Dubois marries the fringe sciences of SciFi with the gritty realism of Los Angeles’s abandoned outskirts in City of Angeles, the first book in her thrilling new Urban Fantasy series. Kidnapped and experimented on, 20 year-old orphan Sancia Marquez manifests supernatural powers the world hasn’t seen since Tenochtitlan fell. She must decide whether to use those powers to reclaim her normal life, or to embrace the darkness within her and save the other test subjects. A release party is scheduled for February 13th, at the Natural History Museum in Exposition Park, across the street from the University of Southern California bookstore, where the story’s heroine Sancia was a student before the fateful kidnapping that would change her forever. The event will feature a reading by author Lila Dubois and a talk by a Mesoamerican scholar. To RSVP for the event, scheduled for Friday, February 13, 2013 from 7-9 PM at the Natural History Museum, please visit www.liladubois.net (http://www.liladubois.net/).


#

Lila,

This is SPECTACULAR ... until we got to the very end. I'd mentioned it before and will say it again ... NEVER simply post your website as a catch all location for important information. The media will not go there. Truthfully, it's YOUR JOB to tell them the vital info right on that page. Give them a phone number to call for more information and the name of the person who will be answering their questions. Give them the phone number for the Museum, and even the address of the museum. Give them ALL the information.

This doesn't mean that you can't have the link to your website in the press release. In fact you should also have the Amazon purchase link for your book there too. Just never use your website link as a shortcut for not placing all important information in the release. The media will simply toss the release away as insufficient.

Otherwise, this is really great!
Deb

[rileymagnus]

“DANGER ON XY-ONE” GOES AFTER PIRATES


Dateline, February 16, 2011. Lancaster, PA: Disappearing spaceships, pirates, and a hot agent. What more could a twenty-fifth century woman want? Multi-published, paranormal writer, Vicky Burkholder announces the launch of her latest novel from Ellora’s Cave Blush, Danger on Xy-One to be held from 6-8 p.m. at Independent bookseller, Aaron’s Books, on Second Friday, March, in Lititz, PA. Come dressed as your favorite pirate or space alien for a chance to win prizes. Book can be purchased online from Ellora's Cave or other online stores, but only those books purchased at the store will be signed.

(Note to instructor: Second Friday is a monthly event in town known to all surrounding towns and their papers)

Vicky,

This is great! Your event is exciting and your presentation of information is strong and informative.

But ... like a few other people, you're slacking on the WHERE. (Where to buy the book specifically) I want links to Ellora'a Cave and your book in here, I want your Amazon buy link in here as well as these "other online locations", and I want the address and phone number of the book store where this event will take place.

Always make sure you're giving the media everything they need.

Other than that, good work!
Deb

(BTW, I've been to Lancaster several times. Beautiful area! I'm originally from Pittsburgh.)

[Tracy March]

Thanks, Deb, for your clarifying points about the release(s). And for letting me know about your April class. I'll have to check it out. Obviously, I am a good candidate for it!

Tracy :)

[Skylar Kade]

For Immediate Release

Skylar Kade
The Senator's Choice
714-555-2848

Choosing The Senator's Choice is Easy this Summer!

Dateline, April 3, 2012. Anaheim, CA. Erotic romance novelist Skylar Kade will be signing copies of her book The Senator's Choice at the RWA National Conference Book Fair. This category romance by Harlequin Publishing is a tale of lust, love, and the importance of family. Elizabeth Prescott isn't looking for love, but the sexy Senator captures her heart. When she becomes pregnant, how can he preserve his political reputation and still have the family he craves? XY Romance Reviews say "Take yourself on a whirlwind emotional roller coaster with The Senator's Choice." The event will take place on July 7, 2011 from 7-9 pm at the Anaheim Convention Center. No reservations required.For further information you are welcome to contact Ms. Kade at 714-555-2848.


###


I had trouble integrating my tagline to the rest of the info and it still feels choppy. Any suggestions?

[rileymagnus]

For Immediate Release

Skylar Kade
The Senator's Choice
714-555-2848

Choosing The Senator's Choice is Easy this Summer!

Dateline, April 3, 2012. Anaheim, CA. Erotic romance novelist Skylar Kade will be signing copies of her book The Senator's Choice at the RWA National Conference Book Fair. This category romance by Harlequin Publishing is a tale of lust, love, and the importance of family. Elizabeth Prescott isn't looking for love, but the sexy Senator captures her heart. When she becomes pregnant, how can he preserve his political reputation and still have the family he craves? XY Romance Reviews say "Take yourself on a whirlwind emotional roller coaster with The Senator's Choice." The event will take place on July 7, 2011 from 7-9 pm at the Anaheim Convention Center. No reservations required.For further information you are welcome to contact Ms. Kade at 714-555-2848.


###


I had trouble integrating my tagline to the rest of the info and it still feels choppy. Any suggestions?



Skylar,

Actually, this isn't choppy at all! It covers all the bases and it is definitely NEWS. This is a really great effort. I like it A LOT!

Deb

[Maritza Espinoza]

Deb:

Thanks so much for your patience!



Hi Maritza,

Much better. Two things ...

1) You should not have more than 25 words for the description of the book, so I'm thinking we really don't need the sentence beginning with "In the end you will be left ..." It takes the press release from NEWS, to simply a promotion for the book. Cut out in this next version!!

2) I'm still a little confused. Is this a piece of fiction placed within real events? Or is it a TRUE MEMOIR of a real person? s it YOUR true-life story? Or is it a fiction using the memoir format as a storytelling vehicle of the novel? This has to be made very clear here. What has me thrown is the use of the word "Novelist" (and previous use of chit lit or womens fiction) since a novel is fiction, and a real memoir is non-fiction. It is my true-life story, a memoir, so I guess that makes me an author not a novelist??:confused:

3) The political analyst speaker at the launch party is genius! Thanks!!:)

As soon as we get the contradictory words from this and make it clear if this is a fiction (novel, or fictionalized memoir) or non-fiction (true memoir) we'll have this perfected.

Deb

Hope I got it right!!



“OUSTED” : SURVIVING A CHEATING HUSBAND AND A TWO-TIMING PRESIDENT


Dateline, May 15, 2012. Tegucigalpa, Honduras: Today, first time author Maritza Espinoza, announced the launch of Ousted, her memoir published by XYZ Publishing. Dumped by her husband of thirteen years, laid off from her high-paying job, and trapped in the Honduran 2009 political crisis, Maritza realizes she can’t afford to wallow in self-pity. The book launch event with renowned political analyst Juan Ramón Martínez is scheduled for Friday, May 16th from 7-9 PM at Metromedia Bookstore in Mall Multiplaza. Please call for reservations (123) 456-7890.

[rileymagnus]

Deb:

Thanks so much for your patience!





Hope I got it right!!



“OUSTED” : SURVIVING A CHEATING HUSBAND AND A TWO-TIMING PRESIDENT


Dateline, May 15, 2012. Tegucigalpa, Honduras: Today, first time author Maritza Espinoza, announced the launch of Ousted, her memoir published by XYZ Publishing. Dumped by her husband of thirteen years, laid off from her high-paying job, and trapped in the Honduran 2009 political crisis, Maritza realizes she can’t afford to wallow in self-pity. The book launch event with renowned political analyst Juan Ramón Martínez is scheduled for Friday, May 16th from 7-9 PM at Metromedia Bookstore in Mall Multiplaza. Please call for reservations (123) 456-7890.

Maritza ... one word ...

PERFECT!

Deb

[Anna Taylor Sweringen]

Here's my try:

For immediate release

Contact: Rev. Anna Taylor Sweringen
Associate Pastor, First Presbyterian Church
718-526-4775 ext 18

Remembered Sins Create Strange Bedfellows

Dateline, February 16, 2011, New York, NY - Combining the faith arc of Christian fiction with the sensuality of erotica, Michal Scott debuts with All My Sins Remembered, a futuristic Christian erotica. Published by New Day E-Books, All My Sins Remembered tells how a heretical priestess and an evangelical cop use the spiritual energy created through intercourse to catch a serial killer. A book signing is scheduled for 7PM, February 28th at the First Presbyterian Church of Jamaica where Anna is an associate pastor. All proceeds from the evening’s sales will go the First Church’s new family life center. For directions and information please contact Rev. Anna Taylor Sweringen at 718-526-4775, ext 18.

- 30 -

[rileymagnus]

Here's my try:

For immediate release

Contact: Rev. Anna Taylor Sweringen
Associate Pastor, First Presbyterian Church
718-526-4775 ext 18

Remembered Sins Create Strange Bedfellows

Dateline, February 16, 2011, New York, NY - Combining the faith arc of Christian fiction with the sensuality of erotica, Michal Scott debuts with All My Sins Remembered, a futuristic Christian erotica. Published by New Day E-Books, All My Sins Remembered tells how a heretical priestess and an evangelical cop use the spiritual energy created through intercourse to catch a serial killer. A book signing is scheduled for 7PM, February 28th at the First Presbyterian Church of Jamaica where Anna is an associate pastor. All proceeds from the evening’s sales will go the First Church’s new family life center. For directions and information please contact Rev. Anna Taylor Sweringen at 718-526-4775, ext 18.

- 30 -

Anna,

Beautifully crafted! Great job! I have not one critique!
Deb

[Anju Dimello]

My first attempt...here goes :


<BOOK TITLE> : WHERE SEXY VAMPIRES AT THE OTHER END OF HELPLINES ARE THE NORM, NOT THE EXCEPTION

Dateline February 17, 2011: Victoria, British Columbia: Debut author Anju Dimello will be holding a launch event of <BOOK TITLE>, a spicy paranormal novel, published by XYZ Publishing and available for pre-order on Amazon <link>. The woman on the helpline ignites Gregory's centuries-long dormant lust and blood-hunger. Can he find her soon enough and convince her to tame his vampire nature? Want to find out? Visit the B&N bookstore at the Westbrook Mall on Saturday 19th February between 2-4pm, and get a chance to win a signed copy. No reservations required. For any details, please call Ms Dimello @ <phone number>.

[rileymagnus]

My first attempt...here goes :


<BOOK TITLE> : WHERE SEXY VAMPIRES AT THE OTHER END OF HELPLINES ARE THE NORM, NOT THE EXCEPTION


Dateline February 17, 2011: Victoria, British Columbia: Debut author Anju Dimello will be holding a launch event of <BOOK TITLE>, a spicy paranormal novel, published by XYZ Publishing and available for pre-order on Amazon <link>. The woman on the helpline ignites Gregory's centuries-long dormant lust and blood-hunger. Can he find her soon enough and convince her to tame his vampire nature? Want to find out? Visit the B&N bookstore at the Westbrook Mall on Saturday 19th February between 2-4pm, and get a chance to win a signed copy. No reservations required. For any details, please call Ms Dimello @ <phone number>.

Anju,

Nice start.

First, the headline is way too long. Maybe something like "There's a vampire calling on the Helpline."

Second, you never ask the media if they "want to find out" anything. A press release tells them the news. So I'd take out that question.

And third, do you really not have a book title yet? Curious. How about "Lust, Blood-Hunger and the Helpline", :p lol.

Good start here. Try one more time.:D
Deb

[Barbara Bates]

I hope the formatting comes out. If it doesn't, I tried.


For Immediate Release B. L. Bates
Author
(508) 636-5555

Let the BlindTake the Lead

February 16, 2011. Westport, MA. First-time author, B. L. Bates, and her heroine, Marlene Gardner, both blind, seek to set the record straight about living with disabilities. In this Urban Fantasy, a blind educator and her police detective ex-lover must rescue psychically-gifted children and stop a demon invasion. A fast paced adventure, that includes traveling through dimensions to reinstate the magical barrier that has kept demons contained for centuries .

A book launch party will be held March 18, 2011 from 7 to 9 PM at Baker Books, State Road, Dartmouth, MA. For reservations call 508 555-6677.

###

[rileymagnus]

I hope the formatting comes out. If it doesn't, I tried.


For Immediate Release B. L. Bates
Author
(508) 636-5555

Let the BlindTake the Lead

February 16, 2011. Westport, MA. First-time author, B. L. Bates, and her heroine, Marlene Gardner, both blind, seek to set the record straight about living with disabilities. In this Urban Fantasy, a blind educator and her police detective ex-lover must rescue psychically-gifted children and stop a demon invasion. A fast paced adventure, that includes traveling through dimensions to reinstate the magical barrier that has kept demons contained for centuries .

A book launch party will be held March 18, 2011 from 7 to 9 PM at Baker Books, State Road, Dartmouth, MA. For reservations call 508 555-6677.

###

This is good, except you cheated a little and added a LOT of words to your 25 word pitch. When you do that, the Press Release becomes less NEWS and more Book Promotion, and the media is not interested in your promotions, only your news.

I think more can be done with this to qualify you as an author. It's a little shaky, the way you plugged in that both you and your heroine are blind. You need to word that a little better and smoother. Perhaps something after the 25 word pitch like ...

Like the heroine of her book, author B.L. Bates is blind and determined to set the record straight about living with disabilities.

Also give us more information on WHERE to buy the book, including the Amazon buy link or any other online links for the purchase.

Have you considered supporting a blind services charity with a tiny percentage of your sales? Things like that go a long way toward gaining readers. Something to consider.

Good attempt here, but can you try one more time?
Deb

[Stacey Cotrufo]

Thank you for your kind words, Deb! You made my night!!

[E. Ayers]

Greta-g, you could always have a special signing party and offer to give a portion of your sales to that charity. Exposure is important. Rent a booth at the next charitable event and give your proceeds that day to the charity.

For instance at the local whatever for Susan B. Komen for the Cure:
"For every book you buy, I will give $2.00 for the Cure."

Tie pink ribbons on your business cards or give away pink bookmarks.

You're book doesn't have to be about breast cancer. You're just willing to donate.
Just make sure it is a legit organization.

[Kathleen Groger]

For Immediate Release
Kathleen Groger
Author
(123) 456-7890



THE ANCIENT SECRETS OF ATLANIS FINALLY REVEALED
Dateline February 16, 2011. Columbus, OH: First time author Kathleen Groger announces the release of her fantasy adventure, Ancient Secrets. Atlantis is a myth, or so a college freshman believes until a telepathic dolphin forces her to assume guardianship of the lost civilization’s most sacred relic. Join the quest by meeting the author for a reading and book signing. Register to win a three night stay at the Atlantis Resort, Paradise Island, Bahamas. The event is scheduled for March 12 from 7-9 PM at Little Guys Bookstore on 723 Main St. Books can be purchased at the event or ahead of time at Amazon.com or www.superpublisher.com. Kathleen Groger can be contacted through Mary Johnson at Wonder Publicists (123) 456-7890.

###

[rileymagnus]

Greta-g, you could always have a special signing party and offer to give a portion of your sales to that charity. Exposure is important. Rent a booth at the next charitable event and give your proceeds that day to the charity.

For instance at the local whatever for Susan B. Komen for the Cure:
"For every book you buy, I will give $2.00 for the Cure."

Tie pink ribbons on your business cards or give away pink bookmarks.

You're book doesn't have to be about breast cancer. You're just willing to donate.
Just make sure it is a legit organization.

Well, actually E and Greta,

The in the case of what we're trying to accomplish in this lesson ... your book should have some connection with a charity for it to be connected and benefit both the book sales and charity for the long term. Of course, an author can and should always participate in charity events when possible and practical. But for the purpose of publicity and press releases, it really has to be news and it has to be solidly connected to the book. Otherwise it's just tagged on with hopes of getting the reporter's attention. They usually can tell those things and dismiss them.

Our goal with press releases is to gain a tight connection with the media and learn how to interconnect all our book efforts. That's why I think that for any press release, it really is important to connect the charity somehow with your book.

Deb

[Callie Hutton]

“A RUN FOR LOVE” LAUNCHES
Dateline, February 20, 2011. Oklahoma City, Oklahoma. Debut author, Colleen Greene, announces the release of her historical romance at a launch party at The Biltmore Hotel, Oklahoma City, Oklahoma. In A Run For Love, the Oklahoma Land Run gives Tori Henderson a fresh start, and the arrogant Jesse Cochran for a neighbor. To right a wrong he corrals her into marriage, but she won’t ever give him her independence! A portion of all proceeds will go to the Oklahoma Historical Society. The event is scheduled for Friday, February 25, 2011 from 6-8 PM.


###

[Barbara Bates]

For Immediate Release B. L. Bates
Author
(508) 636-5555

Let the Blind Take the Lead

February 16, 2011. Westport, MA. Interwoven Deceptions, an Urban Fantasy, in which a blind educator and her police detective ex-lover must rescue psychically-gifted children and stop a demon invasion. Like the heroine of her book, author B.L. Bates is blind and determined to set the record straight about living with disabilities. A portion of the proceeds from sales will go to the Carroll Center in Watertown, MA for the Rehabilitation Adjustment Program for newly blinded adults.

A book launch party will be held March 18, 2011 from 7 to 9 PM at Baker Books, State Road, Dartmouth, MA. For reservations call 508 555-6677. The book, published by Torr, can be ordered from Amazon or bought at select bookstores.

###

[rileymagnus]

For Immediate Release
Kathleen Groger
Author
(123) 456-7890



THE ANCIENT SECRETS OF ATLANIS FINALLY REVEALED
Dateline February 16, 2011. Columbus, OH: First time author Kathleen Groger announces the release of her fantasy adventure, Ancient Secrets. Atlantis is a myth, or so a college freshman believes until a telepathic dolphin forces her to assume guardianship of the lost civilization’s most sacred relic. Join the quest by meeting the author for a reading and book signing. Register to win a three night stay at the Atlantis Resort, Paradise Island, Bahamas. The event is scheduled for March 12 from 7-9 PM at Little Guys Bookstore on 723 Main St. Books can be purchased at the event or ahead of time at Amazon.com or www.superpublisher.com. Kathleen Groger can be contacted through Mary Johnson at Wonder Publicists (123) 456-7890.

###

Kathleen,

Perfect. You've got everything there with your personalize kick. Nice work!

Deb

[E. Ayers]

If this works it will go into River City’s River Lights magazine.

(Skipping the release and contact info)

YOU”LL BE LEFT “WANTING” FOR MORE

Dateline, February 16, 2011, River City: Author E. Ayers announces the release of “Wanting” the highly acclaimed debut novel in a collection of romantic stories about young urbanites living in River City. When our city’s most eligible bachelor falls in love, Mac is surprised to discover that it is going to take hard work to win Amanda’s trust and her love. This heartfelt tale takes the reader from the violence of the city’s housing projects to the glamorous digs of the downtown and out to the lake district. Come join E. Ayers on August 20, 2011 at the fabulous Downtowner Hotel for a black tie book launch party. A small cover charge of a $20 donation goes to Give Youth a Chance. For reservations to this gala event please contact Give Youth a Chance at (555) 555-GYAC.



###

BTW, River City is fictional, and the youth organization is fictional, and River Lights is fictional but all part of the book and will be incorporated into my website. The truth is it won’t be black tie, but there will be a launch party. (I’ll twist my nephew’s arm to have one at his restaurant.) So…


YOU”LL BE LEFT “WANTING” FOR MORE

Dateline, February 16, 2011, River City: Author E. Ayers announces the release of “Wanting” the highly acclaimed debut novel in a collection of romantic stories about young urbanites. When River City’s most eligible bachelor falls in love, Mac is surprised to discover that it is going to take hard work to win Amanda’s trust and her love. This heartfelt tale takes the reader from the violence of the city’s housing projects to the glamorous digs of the downtown and out to the lake district. Come join E. Ayers as she kicks off her hundred-city book tour on Saturday, August **, 2011 at the fabulous Pescados restaurant in Midlothian for the book launch event starting at four PM. For dining reservations please call 379-7121.



###

[rileymagnus]

If this works it will go into River City’s River Lights magazine.

(Skipping the release and contact info)

YOU”LL BE LEFT “WANTING” FOR MORE

Dateline, February 16, 2011, River City: Author E. Ayers announces the release of “Wanting” the highly acclaimed debut novel in a collection of romantic stories about young urbanites living in River City. When our city’s most eligible bachelor falls in love, Mac is surprised to discover that it is going to take hard work to win Amanda’s trust and her love. This heartfelt tale takes the reader from the violence of the city’s housing projects to the glamorous digs of the downtown and out to the lake district. Come join E. Ayers on August 20, 2011 at the fabulous Downtowner Hotel for a black tie book launch party. A small cover charge of a $20 donation goes to Give Youth a Chance. For reservations to this gala event please contact Give Youth a Chance at (555) 555-GYAC.



###

BTW, River City is fictional, and the youth organization is fictional, and River Lights is fictional but all part of the book and will be incorporated into my website. The truth is it won’t be black tie, but there will be a launch party. (I’ll twist my nephew’s arm to have one at his restaurant.) So…


YOU”LL BE LEFT “WANTING” FOR MORE

Dateline, February 16, 2011, River City: Author E. Ayers announces the release of “Wanting” the highly acclaimed debut novel in a collection of romantic stories about young urbanites. When River City’s most eligible bachelor falls in love, Mac is surprised to discover that it is going to take hard work to win Amanda’s trust and her love. This heartfelt tale takes the reader from the violence of the city’s housing projects to the glamorous digs of the downtown and out to the lake district. Come join E. Ayers as she kicks off her hundred-city book tour on Saturday, August **, 2011 at the fabulous Pescados restaurant in Midlothian for the book launch event starting at four PM. For dining reservations please call 379-7121.



###

E,

This is cool ... but oh please make sure what you send to the press is about real events in a real town, lol. This looks very good, not too much promo and not too little news. You've covered all the bases and it reads like a news blurb.

Good job,
Deb

[rileymagnus]

“A RUN FOR LOVE” LAUNCHES
Dateline, February 20, 2011. Oklahoma City, Oklahoma. Debut author, Colleen Greene, announces the release of her historical romance at a launch party at The Biltmore Hotel, Oklahoma City, Oklahoma. In A Run For Love, the Oklahoma Land Run gives Tori Henderson a fresh start, and the arrogant Jesse Cochran for a neighbor. To right a wrong he corrals her into marriage, but she won’t ever give him her independence! A portion of all proceeds will go to the Oklahoma Historical Society. The event is scheduled for Friday, February 25, 2011 from 6-8 PM.


###



Colleen,

Very nice, but you missed a few things.

You're announcing the launch of the book but you never tell us where we can buy the book. All your buy links should be there as well as the addresses of bookstores carrying the book. It would be a good idea to also include the phone number and contact at The Biltmore Hotel, in Oklahoma City, just in case the press (or anyone reading the news story) wants to attend and needs to get more information.

You also state that "A portion of all proceeds will go to the Oklahoma Historical Society" but you really need to state that it's a portion of all proceeds FROM THE SALE OF THE BOOK that will go to the Oklahoma Historical Society. Never assume the press will know what you're saying. Always be extremely clear in your press releases.

Other than those few points, this is a good effort!
Deb

[rileymagnus]

For Immediate Release B. L. Bates
Author
(508) 636-5555

Let the Blind Take the Lead

February 16, 2011. Westport, MA. Interwoven Deceptions, an Urban Fantasy, in which a blind educator and her police detective ex-lover must rescue psychically-gifted children and stop a demon invasion. Like the heroine of her book, author B.L. Bates is blind and determined to set the record straight about living with disabilities. A portion of the proceeds from sales will go to the Carroll Center in Watertown, MA for the Rehabilitation Adjustment Program for newly blinded adults.

A book launch party will be held March 18, 2011 from 7 to 9 PM at Baker Books, State Road, Dartmouth, MA. For reservations call 508 555-6677. The book, published by Torr, can be ordered from Amazon or bought at select bookstores.

###

BL,

BRAVO. One last tweak, you would have the exact Amazon buy link for your book, as well as the names of the bookstore chain.

NICE WORK!
Deb

[greta-g]

Here's my second try...

FORBIDDEN NOVEL LAUNCHED TODAY
Dateline February 16, 2011, Austin. Debut novelist, Ana Kenley, makes her mark with her first YA Romantic Suspense novel. Set in present time with a feud that dates back a century, their love isn't just forbidden, it's dangerous. Released by IHeart Publishing, Forbidden is the tale of two teens, brought together by murder, who risk more than their lives to catch a killer bent on reigniting the feud between their families. Join Ana this Saturday at the Book Cellar located in downtown Austin to celebrate the release of her novel, Forbidden, the first in a two book series. Festivities begin at 10 AM. Ana can be contacted through her publisher at (515) 151-5151.

[Anju Dimello]

Hi Deb, ROFL with the fab title you suggested.. Actually I have 2-3 working titles, and usually play around until it reads unique and not available elsewhere already... I'm obsessed with titles ;) and that's the first thing I ponder about and the last thing :-D

The ones which kept pinging in my head for this story are : Dark Passion, Unleashed Desire, Night's Embrace or Lust's Embrace. Maybe I'll use one of them for my attempt this time ;)


DARK PASSION, AT THE OTHER END OF THE HELPLINE

Dateline February 18, 2011: Victoria, British Columbia: Debut author Anju Dimello will be holding a launch event of Dark Passion, a spicy paranormal novel, published by XYZ Publishing and is available for pre-order on Amazon <link>. The woman on the helpline ignites Gregory's centuries-long dormant lust and blood-hunger. Can he find her soon enough and convince her to tame his vampire nature? Drop by the B&N bookstore at the Westbrook Mall on Saturday 19th February between 2-4pm, and get a chance to win a signed copy. No reservations required. For any details, please call Ms Dimello @ <phone number>.

[Vicky Burkholder]

Thanks! I totally missed that. And next time you're in the area, stop in at Aaron's - it's a real place and I just happen to work there. :) Plus there's a chocolate factory a block away.

[Alice Fleury]

For Immediate Release Alice Fleury
Sometimes They Speak
555-5555

Sometimes They Speak has spoken

Dateline: August 15, 2013. Tampa, Florida. Author Alice Fleury’s YA Contemporary hit bookstands early this morning. Sometimes They Speak tells the story of a fifteen year old’s struggle to discover the secrets of her past. Available at Amazon.com and Barnes and Noble. Stop by ABC Books at 1234 Plymouth Street in downtown Tampa, tonight between 6 pm and 9pm to meet the author and receive a bookmark specially printed for the occasion.

[Abbie Rhoades]

WAKE UP FROM “LAST NIGHT’S DREAM” BOOK SIGNING AND PAJAMA PARTY

Dateline, February 17, 2011. Marion, Ohio. Roll out of bed, leave on your pj’s, don’t worry about bed head, and join debut author Abbie Rhoades in the Wake Up From Last Night’s Dream Book Signing and Pajama Party. Last Night’s Dream is a novel about Xander who is cursed with feeling Isleen’s emotions and Isleen who has psychic nightmares. To create an indestructible force they must overcome their fears of their abilities and surrender to love before her past kills their future. The event will be held at Sunny Books located 123 Street Road from 10am to 12pm. The event is BYOP (Bring Your Own Pillow). Free coffee and doughnuts will be provided to help the sleep deprived wake up. Feel free to share your last night’s dream with Abbie and she’ll share hers with you. For more information call 123-123-1234 or email abbierhoades@yahoo.com.

I understand the blurb isn't where it needs to be, but how about the rest?

[Meg Mims]

I'm so behind on my HW!! SORRY!!! Trying to catch up... had trouble with formatting -- does anyone know how to make Word right align the name on the first line? I did what Help said, highlighted my name, but it threw the whole line into right alignment. I just fixed it here by adding spaces. GRRRRR. Anyway...





FOR IMMEDIATE RELEASE Meg Mims



FIRE POINT



586.863.3063





COZY UP TO FIRE POINT - BOOK LAUNCH PARTY


Dateline, June 1, 2011. Saugatuck: Artist, photographer and debut author Meg Mims announces the release of her historical cozy mystery set in 1908 Saugatuck. Fire Point, the first book in the Lighthouse Mystery series set in small towns around the Great Lakes region, delves into the murder of a young woman at the now-lost lighthouse once located at the old Kalamazoo river mouth. Artist Sydney Sinclair fashions a death mask and sketch that proves the victim was not the keeper after all—but clashes with Lighthouse Inspector Captain Cooper Dean, assigned to investigate. Sydney is determined to find the killer, despite Dean's warnings that she will be targeted for revenge. A portion of the proceeds from the book sale will benefit the Ox-Bow Summer School of Art. To attend the book launch event scheduled for Tuesday, June 28 from 7-9 PM at Pumpernickel's Eatery (http://www.tripadvisor.com/Restaurant_Review-g42683-d674139-Reviews-Pumpernickel_s_Eatery-Saugatuck_Allegan_County_Michigan.html) on 202 Butler Street, please reserve your spot! (586) 863-3063.
###

I dunno. It's not too thrilling, but it is a cozy after all. I'll revisit this and polish...

[AmBohn]

Here's my attempt:


“ENCHANTED SUMMER” LAUNCHES

May 1st, 2011. In this heart thrilling romance, Feisty Miranda Sutherland flees to the Rocky Mountains to escape her ex-fiancé’s relentless pursuit, and meets park warden, Erick Andrews who changes her life forever. Don’t miss, joining local first-time, romance author Arlene Bohn in a wine and cheese book signing celebration, of her ‘hot off the press’ romance novel, Enchanted Summer.
Arlene Bohn will be reading an excerpt from her Enchanted Summer Novel. There will be door prizes, and giveaways through out the night, plus a 50-50 draw.
To get your copy of her book visit: website: ###.enchantedsummer.com
Amazon.com, Harlequin, and ###. Publishings.com.
Saturday May 1st ,2011
At The Grand Banquet Hall, 123 StN, 45Ave.
Doors open: 7:00pm – 9:00PM
Hurry! And reserve your table today:
Phone: ###-###-####
Fax: ###-###-####
Email: #####@####.com (#####@####.com)
Website:###.######@#####.com

[PR Henriksen]

For Immediate Release


Jack Jones


Publicist


(555) 766-5555





“Z.O.M.B.I.E. SQUAD” RIDES HARD

Dateline, February 17, 2011. Detroit, MI: First time fantasy author and horsepower fanatic, PR Henriksen, announces the release of ZOMBIE Squad where the stakes are as high as the thrills are fast. Sure to take the bookshelves and e-shelves by storm, ZOMBIE Squad is an action-packed monster showdown where the past comes to life and the future is up for grabs. Logic and order take a backseat to top gear chaos as Jaz, a modern day samurai warrior, drives right into the middle of a new age war between mankind and Earth’s squatters, some new and some as old as the human race itself. These aren’t your Saturday morning monsters and the ZOMBIE Squad isn’t a group of the undead. If Jaz and the ZOMBIE Squad fail to keep the monsters at bay, Jaz won’t just lose her family’s honor or ruin a car, it will be the end of life on Earth as we know it.

A book launch event has been scheduled for Friday, March 4 from 7-9 PM at the Barnes and Noble on Woodward Ave. in Bloomfield Hills please call for reservations (987) 654-3210. The book is also available for pre-sale purchase on the web at amazon.com and bn.com. You can contact Penny through her publicist, Jack Jones at Smart Publicity, (555) 766-5555.


###

[rileymagnus]

Here's my second try...

FORBIDDEN NOVEL LAUNCHED TODAY
Dateline February 16, 2011, Austin. Debut novelist, Ana Kenley, makes her mark with her first YA Romantic Suspense novel. Set in present time with a feud that dates back a century, their love isn't just forbidden, it's dangerous. Released by IHeart Publishing, Forbidden is the tale of two teens, brought together by murder, who risk more than their lives to catch a killer bent on reigniting the feud between their families. Join Ana this Saturday at the Book Cellar located in downtown Austin to celebrate the release of her novel, Forbidden, the first in a two book series. Festivities begin at 10 AM. Ana can be contacted through her publisher at (515) 151-5151.

Greta,

And you have a winner! All the elements are here and it feels strong! The only thing I suggest you add in the final press release is the buy link for the book so people know where to buy it online. Nice work!
Deb

[rileymagnus]

Hi Deb, ROFL with the fab title you suggested.. Actually I have 2-3 working titles, and usually play around until it reads unique and not available elsewhere already... I'm obsessed with titles ;) and that's the first thing I ponder about and the last thing :-D

The ones which kept pinging in my head for this story are : Dark Passion, Unleashed Desire, Night's Embrace or Lust's Embrace. Maybe I'll use one of them for my attempt this time ;)


DARK PASSION, AT THE OTHER END OF THE HELPLINE

Dateline February 18, 2011: Victoria, British Columbia: Debut author Anju Dimello will be holding a launch event of Dark Passion, a spicy paranormal novel, published by XYZ Publishing and is available for pre-order on Amazon <link>. The woman on the helpline ignites Gregory's centuries-long dormant lust and blood-hunger. Can he find her soon enough and convince her to tame his vampire nature? Drop by the B&N bookstore at the Westbrook Mall on Saturday 19th February between 2-4pm, and get a chance to win a signed copy. No reservations required. For any details, please call Ms Dimello @ <phone number>.

Anju,

Bingo! You got it. This is perfect!

When I write it's almost completely the opposite. My titles come to me first! Almost before my main character is fully developed in my head, LOL.

Nice job,
Deb

[rileymagnus]

Thanks! I totally missed that. And next time you're in the area, stop in at Aaron's - it's a real place and I just happen to work there. :) Plus there's a chocolate factory a block away.


Actually, I'm moving back to Pennsylvania from Los Angeles this June, so I just might pop by at Aaron's and say HI one of these days! :cool:

Deb

[rileymagnus]

For Immediate Release Alice Fleury
Sometimes They Speak
555-5555

Sometimes They Speak has spoken

Dateline: August 15, 2013. Tampa, Florida. Author Alice Fleury’s YA Contemporary hit bookstands early this morning. Sometimes They Speak tells the story of a fifteen year old’s struggle to discover the secrets of her past. Available at Amazon.com and Barnes and Noble. Stop by ABC Books at 1234 Plymouth Street in downtown Tampa, tonight between 6 pm and 9pm to meet the author and receive a bookmark specially printed for the occasion.

Nice attempt, Alice,

A few things you might want to elaborate on ... while the author is handing out bookmarks, will she also be signing books? If so, make sure you state that this is a "book signing event".

We also need a contact name and phone number in case the media wants to know more. You need to repeat that at the end of the press release as well as at the top. No clue why, it's just Press Release format and the media people always look in certain places for certain things.

The last thing here, is when you send out a real release, you don't just say "available at Amazon", you actually put the Amazon Buy link in the release.

Other than those points, good job!
Deb

[rileymagnus]

WAKE UP FROM “LAST NIGHT’S DREAM” BOOK SIGNING AND PAJAMA PARTY

Dateline, February 17, 2011. Marion, Ohio. Roll out of bed, leave on your pj’s, don’t worry about bed head, and join debut author Abbie Rhoades in the Wake Up From Last Night’s Dream Book Signing and Pajama Party. Last Night’s Dream is a novel about Xander who is cursed with feeling Isleen’s emotions and Isleen who has psychic nightmares. To create an indestructible force they must overcome their fears of their abilities and surrender to love before her past kills their future. The event will be held at Sunny Books located 123 Street Road from 10am to 12pm. The event is BYOP (Bring Your Own Pillow). Free coffee and doughnuts will be provided to help the sleep deprived wake up. Feel free to share your last night’s dream with Abbie and she’ll share hers with you. For more information call 123-123-1234 or email abbierhoades@yahoo.com.

I understand the blurb isn't where it needs to be, but how about the rest?

Abbie,

everything is where it's supposed to be and this is great! The only thing missing ... where can we buy the book? You need to add the Amazon buy link as well as a list of stores where the book will be available. Great idea and great release!

Always remember, WHO WHAT WHERE WHY WHEN and don't miss any of them.

Deb

[rileymagnus]

I'm so behind on my HW!! SORRY!!! Trying to catch up... had trouble with formatting -- does anyone know how to make Word right align the name on the first line? I did what Help said, highlighted my name, but it threw the whole line into right alignment. I just fixed it here by adding spaces. GRRRRR. Anyway...





FOR IMMEDIATE RELEASE Meg Mims



FIRE POINT




586.863.3063



COZY UP TO FIRE POINT - BOOK LAUNCH PARTY



Dateline, June 1, 2011. Saugatuck: Artist, photographer and debut author Meg Mims announces the release of her historical cozy mystery set in 1908 Saugatuck. Fire Point, the first book in the Lighthouse Mystery series set in small towns around the Great Lakes region, delves into the murder of a young woman at the now-lost lighthouse once located at the old Kalamazoo river mouth. Artist Sydney Sinclair fashions a death mask and sketch that proves the victim was not the keeper after all—but clashes with Lighthouse Inspector Captain Cooper Dean, assigned to investigate. Sydney is determined to find the killer, despite Dean's warnings that she will be targeted for revenge. A portion of the proceeds from the book sale will benefit the Ox-Bow Summer School of Art. To attend the book launch event scheduled for Tuesday, June 28 from 7-9 PM at Pumpernickel's Eatery (http://www.tripadvisor.com/Restaurant_Review-g42683-d674139-Reviews-Pumpernickel_s_Eatery-Saugatuck_Allegan_County_Michigan.html) on 202 Butler Street, please reserve your spot! (586) 863-3063.
###

I dunno. It's not too thrilling, but it is a cozy after all. I'll revisit this and polish...

Meg,

This press release is way too much book pitch and not enough news. THERE ARE 85 WORDS OF BOOK PITCH HERE! Nothing more than your 25 word pitch should be in the press release for the description of the book. Back it to that pitch and it works much better.

I like the charity and I love that you told the press that you are an artist, photographer and an author.

Don't forget to tell them where to buy the book! I know this release is about the launch party, but the book you're launching has to be sold. So include the Amazon buy links as well as all the stores where the book will be available.

Can you try one more time? ;)
Deb

[rileymagnus]

Here's my attempt:


“ENCHANTED SUMMER” LAUNCHES

May 1st, 2011. In this heart thrilling romance, Feisty Miranda Sutherland flees to the Rocky Mountains to escape her ex-fiancé’s relentless pursuit, and meets park warden, Erick Andrews who changes her life forever. Don’t miss, joining local first-time, romance author Arlene Bohn in a wine and cheese book signing celebration, of her ‘hot off the press’ romance novel, Enchanted Summer.
Arlene Bohn will be reading an excerpt from her Enchanted Summer Novel. There will be door prizes, and giveaways through out the night, plus a 50-50 draw.
To get your copy of her book visit: website: ###.enchantedsummer.com
Amazon.com, Harlequin, and ###. Publishings.com.
Saturday May 1st ,2011
At The Grand Banquet Hall, 123 StN, 45Ave.
Doors open: 7:00pm – 9:00PM
Hurry! And reserve your table today:
Phone: ###-###-####
Fax: ###-###-####
Email: #####@####.com (#####@####.com)
Website:###.######@#####.com


AmBohn,

This is STELLAR! Perfect. You got everything in here, got me interested and kept it news at the same time.

Very nice work! :cool: :cool: :cool:
Deb

[rileymagnus]

For Immediate Release


Jack Jones


Publicist


(555) 766-5555





“Z.O.M.B.I.E. SQUAD” RIDES HARD

Dateline, February 17, 2011. Detroit, MI: First time fantasy author and horsepower fanatic, PR Henriksen, announces the release of ZOMBIE Squad where the stakes are as high as the thrills are fast. Sure to take the bookshelves and e-shelves by storm, ZOMBIE Squad is an action-packed monster showdown where the past comes to life and the future is up for grabs. Logic and order take a backseat to top gear chaos as Jaz, a modern day samurai warrior, drives right into the middle of a new age war between mankind and Earth’s squatters, some new and some as old as the human race itself. These aren’t your Saturday morning monsters and the ZOMBIE Squad isn’t a group of the undead. If Jaz and the ZOMBIE Squad fail to keep the monsters at bay, Jaz won’t just lose her family’s honor or ruin a car, it will be the end of life on Earth as we know it.

A book launch event has been scheduled for Friday, March 4 from 7-9 PM at the Barnes and Noble on Woodward Ave. in Bloomfield Hills please call for reservations (987) 654-3210. The book is also available for pre-sale purchase on the web at amazon.com and bn.com. You can contact Penny through her publicist, Jack Jones at Smart Publicity, (555) 766-5555.


###

PR,

The only problem with this is it's way too much book pitch and not enough news. You should have nothing more than your 25 word pitch in a press release. You can play with wording, as you successfully have in your open, but you simply can't use this much book pitch in a press release. The press isn't interested in an extended the plot or characters explanation about your book. They're interested in NEWS about it: that you're a first time author, that you're holding a book launch event, where the book can be purchased and who to contact if they have questions.

The media are very busy, very self important folks and it always pays to play the game their way. Keep things clean, sharp and NEWS, and they will respond. When they ask for more information about you and the book, you've gotten the go ahead to gush to your heart's desire, as well you should.

This is the reason we work on the 25 word POWERFUL pitch before we move on to writing press releases or sound bites.

You did a great job here, everything else is in place, just cut that pitch way back.

Deb

[GK_Parker_Noir]

FOR IMMEDIATE RELEASE: CITY OF BLOOD AND ICE


P.A.BROWN
Author
XXX-XXX-XXXX

CITY OF BLOOD AND ICE: EXPLORE THE UNDERBELLY OF THE IMMIGRANT EXPERIENCE IN NEW YORK CITY, 1887


Dateline,*JUNE 12, 2012. NEW YORK CITY: Author GK Parker announces the release of City of Blood and Ice by Worlds Best Publisher. In this exciting historical novel Irish immigrants, Jack Doss and Colleen Walsh must overcome loss tragedy in the tenements of New York City to survive, only to be faced with the Great White Hurricane of 1888 which taxes their resources to the breaking point.


###

[rileymagnus]

FOR IMMEDIATE RELEASE: CITY OF BLOOD AND ICE


P.A.BROWN
Author
XXX-XXX-XXXX

CITY OF BLOOD AND ICE: EXPLORE THE UNDERBELLY OF THE IMMIGRANT EXPERIENCE IN NEW YORK CITY, 1887


Dateline,*JUNE 12, 2012. NEW YORK CITY: Author GK Parker announces the release of City of Blood and Ice by Worlds Best Publisher. In this exciting historical novel Irish immigrants, Jack Doss and Colleen Walsh must overcome loss tragedy in the tenements of New York City to survive, only to be faced with the Great White Hurricane of 1888 which taxes their resources to the breaking point.


###

It's nice and succinct and I understand that you are not announcing a launch party or book event, but you still must ALWAYS add the Amazon buy links for the book and a list of stores where the book can be purchased, as well as repeating the contact's name and phone number at the end.

Also, is there a way to tighten the headline a bit? Something like ...

UNDERBELLY OF 1887 NEW YORK IMMIGRATION EXPLORED

Nothing says the title of the book has to be in the headline, and if your headline is catchy enough, you can expect the media to read further. Just a suggestion.

Good attempt!
Deb

[Jodi Vaughn]

Dateline February 16,2011. New York City: Author and nurse, Jodi Vaughn, announces the release of part one of her exciting trilogy! The Fae is a riveting paranormal romance about a young woman who not only discovers she is a fairy but a curse has been placed on her unborn child, forcing her to seek help from an unexpected place. Her estranged husband. This fast paced novel reveals that nothing can separate us from love even in dangerous circumstances. To attend the book launch, the event is scheduled for April 16 7-9PM at McMillian Publishing 175 Fifth Avenue New York , New York. Please call for reservations (646) 307-5151

[rileymagnus]

Dateline February 16,2011. New York City: Author and nurse, Jodi Vaughn, announces the release of part one of her exciting trilogy! The Fae is a riveting paranormal romance about a young woman who not only discovers she is a fairy but a curse has been placed on her unborn child, forcing her to seek help from an unexpected place. Her estranged husband. This fast paced novel reveals that nothing can separate us from love even in dangerous circumstances. To attend the book launch, the event is scheduled for April 16 7-9PM at McMillian Publishing 175 Fifth Avenue New York , New York. Please call for reservations (646) 307-5151

Hi Jodi,

This has a bit too much story. Look at a book press release this way ... it needs to be 80% news and 20% pitch. Use your 25 word pitch and nothing more. Make sure you add the Amazon buy links for the book as well as book stores where the book can be purchased. Play a little bit more creatively with the book launch and hey ... OOPS ...

NOWHERE IN THIS PRESS RELEASE IS THE ACTUAL TITLE OF THE BOOK!!!

And, we don't have a headline, we need a catchy headline.

Try again, please.
Deb

[GK_Parker_Noir]

Good suggestions. I decided to up the launch, make it a dream one. :-) Here's a second go. My first historical, at my agent's right now has a Prohibition theme and I always thought I would love to stage a Prohibition party with some costumed flappers and jazz. It would be held in L.A. where the book is set.


FOR IMMEDIATE RELEASE: CITY OF BLOOD AND ICE


P.A.BROWN
Author
XXX-XXX-XXXX


UNDERBELLY OF 1887 NEW YORK IMMIGRATION EXPLORED


Dateline,*JUNE 12, 2012. NEW YORK CITY: Author GK Parker announces the release of City of Blood and Ice by Worlds Best Publisher. In this exciting historical novel Irish immigrants, Jack Doss and Colleen Walsh must overcome loss tragedy in the tenements of New York City to survive, only to be faced with the Great White Hurricane of 1888 which taxes their resources to the breaking point.

Meet the author at a wine and cheese party aboard Aurania, for a taste of the immigrant experience. Ship will leave from the Battery, 6 P.M, June 12, 2012. Books will be available for sale and as well as available from Bookstores Still Standing and Amazon http://www.amazon.com/cityofbloodandice.apx.

P.A.BROWN
Author
XXX-XXX-XXXX
Web Site: http://gkparkernoir.com
Media Page: http://gkparkernoir.com/media.htm


###

[PR Henriksen]

I thought about it after I posted it and thought you might say that it was too "pitch"y... This just seemed so pale... but here is the revision with the 25-word power blurb.

For Immediate Release


Jack Jones


Publicist


(555) 766-5555


“Z.O.M.B.I.E. SQUAD” RIDES HARD

Dateline, February 17, 2011. Detroit, MI: First time fantasy author and horsepower fanatic, PR Henriksen, announces the release of ZOMBIE Squad where the stakes are as high as the thrills are fast. Sure to take the bookshelves and e-shelves by storm, in ZOMBIE Squad the world’s ZOMBIE population just shifted into high gear. Chaos rages as Jaz drives into an apocalypse in the making between mankind and Earth’s ancient & modern squatters.

A book launch event has been scheduled for Friday, March 4 from 7-9 PM at the Barnes and Noble on Woodward Ave. in Bloomfield Hills please call for reservations (987) 654-3210. The book is also available for pre-sale purchase on the web at amazon.com and bn.com. You can contact Penny through her publicist, Jack Jones at Smart Publicity, (555) 766-5555.


###

[AmBohn]

Yay!

Deb, Thank you so much. *lots and lots of joyful smiles*




AmBohn,

This is STELLAR! Perfect. You got everything in here, got me interested and kept it news at the same time.

Very nice work! :cool: :cool: :cool:
Deb

[E. Ayers]

E,

This is cool ... but oh please make sure what you send to the press is about real events in a real town, lol. This looks very good, not too much promo and not too little news. You've covered all the bases and it reads like a news blurb.

Good job,
Deb

LOL Thank you.

[E. Ayers]

I'm so behind on my HW!! SORRY!!! Trying to catch up... had trouble with formatting -- does anyone know how to make Word right align the name on the first line? I did what Help said, highlighted my name, but it threw the whole line into right alignment. I just fixed it here by adding spaces. GRRRRR. Anyway...


FOR IMMEDIATE RELEASE Meg Mims



FIRE POINT



586.863.3063





COZY UP TO FIRE POINT - BOOK LAUNCH PARTY


Dateline, June 1, 2011. Saugatuck: Artist, photographer and debut author Meg Mims announces the release of her historical cozy mystery set in 1908 Saugatuck. Fire Point, the first book in the Lighthouse Mystery series set in small towns around the Great Lakes region, delves into the murder of a young woman at the now-lost lighthouse once located at the old Kalamazoo river mouth. Artist Sydney Sinclair fashions a death mask and sketch that proves the victim was not the keeper after all—but clashes with Lighthouse Inspector Captain Cooper Dean, assigned to investigate. Sydney is determined to find the killer, despite Dean's warnings that she will be targeted for revenge. A portion of the proceeds from the book sale will benefit the Ox-Bow Summer School of Art. To attend the book launch event scheduled for Tuesday, June 28 from 7-9 PM at Pumpernickel's Eatery (http://www.tripadvisor.com/Restaurant_Review-g42683-d674139-Reviews-Pumpernickel_s_Eatery-Saugatuck_Allegan_County_Michigan.html) on 202 Butler Street, please reserve your spot! (586) 863-3063.
###

I dunno. It's not too thrilling, but it is a cozy after all. I'll revisit this and polish...

Oh, Meg. Please when this book comes out I want be one of the first to buy it. You just hit everything I love, a good cozy mystery, a lighthouse. and the lakes. Yep, you've got me hooked! Put me on your mailing list! e.ayers@ayersbooks.com

[E. Ayers]

Good suggestions. I decided to up the launch, make it a dream one. :-) Here's a second go. My first historical, at my agent's right now has a Prohibition theme and I always thought I would love to stage a Prohibition party with some costumed flappers and jazz. It would be held in L.A. where the book is set.


FOR IMMEDIATE RELEASE: CITY OF BLOOD AND ICE


P.A.BROWN
Author
XXX-XXX-XXXX


UNDERBELLY OF 1887 NEW YORK IMMIGRATION EXPLORED


Dateline,*JUNE 12, 2012. NEW YORK CITY: Author GK Parker announces the release of City of Blood and Ice by Worlds Best Publisher. In this exciting historical novel Irish immigrants, Jack Doss and Colleen Walsh must overcome loss tragedy in the tenements of New York City to survive, only to be faced with the Great White Hurricane of 1888 which taxes their resources to the breaking point.

Meet the author at a wine and cheese party aboard Aurania, for a taste of the immigrant experience. Ship will leave from the Battery, 6 P.M, June 12, 2012. Books will be available for sale and as well as available from Bookstores Still Standing and Amazon http://www.amazon.com/cityofbloodandice.apx.

P.A.BROWN
Author
XXX-XXX-XXXX
Web Site: http://gkparkernoir.com
Media Page: http://gkparkernoir.com/media.htm


###

I want to read this one!
e.ayers@ayersbooks.com
Put me on your mailing list for when it is released.

[rileymagnus]

Good suggestions. I decided to up the launch, make it a dream one. :-) Here's a second go. My first historical, at my agent's right now has a Prohibition theme and I always thought I would love to stage a Prohibition party with some costumed flappers and jazz. It would be held in L.A. where the book is set.


FOR IMMEDIATE RELEASE: CITY OF BLOOD AND ICE


P.A.BROWN
Author
XXX-XXX-XXXX


UNDERBELLY OF 1887 NEW YORK IMMIGRATION EXPLORED


Dateline,*JUNE 12, 2012. NEW YORK CITY: Author GK Parker announces the release of City of Blood and Ice by Worlds Best Publisher. In this exciting historical novel Irish immigrants, Jack Doss and Colleen Walsh must overcome loss tragedy in the tenements of New York City to survive, only to be faced with the Great White Hurricane of 1888 which taxes their resources to the breaking point.

Meet the author at a wine and cheese party aboard Aurania, for a taste of the immigrant experience. Ship will leave from the Battery, 6 P.M, June 12, 2012. Books will be available for sale and as well as available from Bookstores Still Standing and Amazon http://www.amazon.com/cityofbloodandice.apx.

P.A.BROWN
Author
XXX-XXX-XXXX
Web Site: http://gkparkernoir.com
Media Page: http://gkparkernoir.com/media.htm


###

GREAT! You did it! Really good.
Deb

[rileymagnus]

I thought about it after I posted it and thought you might say that it was too "pitch"y... This just seemed so pale... but here is the revision with the 25-word power blurb.

For Immediate Release


Jack Jones



Publicist



(555) 766-5555



“Z.O.M.B.I.E. SQUAD” RIDES HARD


Dateline, February 17, 2011. Detroit, MI: First time fantasy author and horsepower fanatic, PR Henriksen, announces the release of ZOMBIE Squad where the stakes are as high as the thrills are fast. Sure to take the bookshelves and e-shelves by storm, in ZOMBIE Squad the world’s ZOMBIE population just shifted into high gear. Chaos rages as Jaz drives into an apocalypse in the making between mankind and Earth’s ancient & modern squatters.

A book launch event has been scheduled for Friday, March 4 from 7-9 PM at the Barnes and Noble on Woodward Ave. in Bloomfield Hills please call for reservations (987) 654-3210. The book is also available for pre-sale purchase on the web at amazon.com and bn.com. You can contact Penny through her publicist, Jack Jones at Smart Publicity, (555) 766-5555.


###



PR,

I know you'd like to see a LOT more story, but trust me, THIS is all the media wants to know. One thing I might suggest though, is to add some sparkle to the book launch information by perhaps calling it a "Z.O.M.B.I.E. SQUAD Neighborhood Watch Launch Party". You can even mention that guests will be asked if they are human or zombie. Just something to make it feel a little playful and interesting.:cool:

Otherwise, this is great! Nice job,
Deb

[Michele]

SUMMIT ENTERTAINMENT ANNOUNCES Faerie Song Trilogy Part One- Fire and Ice

Los Angeles, CA February 17, 2011 — Summit Entertainment announced today that the studio is officially moving forward with the production of Fire and Ice, the first installment of its filmed franchise Faerie Song, the danger-filled, modern day faerie love story. The movie will be based on the first novel in author Michele Barrow-Belisle’s FAERIE SONG series, titled FIRE AND ICE. The first of three novels, published by Little Brown and Company, arrived in bookstores a year ago and sold out within hours. The second book in the best selling trilogy will arrive on shelves next week.

Michele Barrow-Belisle stated, "It has been such a great experience with Summit Entertainment in the making of the movie adaptation of the book. I look forward to having the experience of working with them again with the next one."

FAERIE SONG tells the story of 17-year-old Lorelei Alundra, a teenage healer with a phobia of blood who is forced into the faerie realm to save her parents, and gets trapped until an ancient prophecy has been fulfilled. But when she falls for Adrius, an elven prince who is drawn to her, it awakens an ancient witches’ curse, making the love of her life a dangerous ally.

Michele Barrow-Belisle can be contacted through her agent Leslie Lawrence of the The Christopher Little Literary Agencyat leslie@christopherlittle.net.

###

[rileymagnus]

SUMMIT ENTERTAINMENT ANNOUNCES Faerie Song Trilogy Part One- Fire and Ice

Los Angeles, CA February 17, 2011 — Summit Entertainment announced today that the studio is officially moving forward with the production of Fire and Ice, the first installment of its filmed franchise Faerie Song, the danger-filled, modern day faerie love story. The movie will be based on the first novel in author Michele Barrow-Belisle’s FAERIE SONG series, titled FIRE AND ICE. The first of three novels, published by Little Brown and Company, arrived in bookstores a year ago and sold out within hours. The second book in the best selling trilogy will arrive on shelves next week.

Michele Barrow-Belisle stated, "It has been such a great experience with Summit Entertainment in the making of the movie adaptation of the book. I look forward to having the experience of working with them again with the next one."

FAERIE SONG tells the story of 17-year-old Lorelei Alundra, a teenage healer with a phobia of blood who is forced into the faerie realm to save her parents, and gets trapped until an ancient prophecy has been fulfilled. But when she falls for Adrius, an elven prince who is drawn to her, it awakens an ancient witches’ curse, making the love of her life a dangerous ally.

Michele Barrow-Belisle can be contacted through her agent Leslie Lawrence of the The Christopher Little Literary Agencyat leslie@christopherlittle.net.

###

Michele,

Nice press release! You've covered the who what where why and when and you did it with a nice touch of a flare. I think I'd like to see a little more information in the form of links ... to the Summit Entertainment website, to the book's website and perhaps even the the author's website, in order to help the media flesh out as much as they can about the project.

Also, for a press release you must have a contact name and phone number, just in case Variety wants to do an interview NOW, and not wait until they receive contact after an email is sent. Remember, NEWS and the media move FAST, you need to be prepared and ready to accommodate them.

Nice work!
Deb

[Meg Mims]

<< Oh, Meg. Please when this book comes out I want be one of the first to buy it. You just hit everything I love, a good cozy mystery, a lighthouse. and the lakes. Yep, you've got me hooked! Put me on your mailing list! e.ayers@ayersbooks.com >>

AWWW! *thank you* and I will certainly let you know. :-) "There's just something about lighthouses..."

http://lighthousemysteries.wordpress.com - check out my blog, and my Facebook Page "Lighthouse Mysteries" - lots of info on lighthouses. ... Meg

[Meg Mims]

Okay, here's my second attempt, Deb!! I don't need to say "THANK YOU for whipping my behind" on this, do I? ;-D I'm so impressed by this class.





FOR IMMEDIATE RELEASE Meg Mims


FIRE POINT


586.863.3063





COZY UP TO A BOOK LAUNCH PARTY

June 1, 2011. Saugatuck: Author, artist and photographer Meg Mims announces the release of her historical cozy mystery set in 1908 Saugatuck. Fire Point is the first in the Lighthouse Mystery series set in small towns around the Great Lakes region and is available through Carina Press and Amazon.com. The fictional novel delves into the murder of a young woman at the lighthouse once located at the old river mouth. A portion of the proceeds from the book sale will help fund a scholarship fund at Ox-Bow Summer School of Art. Historical photographs will also be on display. To attend the book launch event scheduled for Tuesday, June 28 from 7-9 PM at Pumpernickel's Eatery (http://www.tripadvisor.com/Restaurant_Review-g42683-d674139-Reviews-Pumpernickel_s_Eatery-Saugatuck_Allegan_County_Michigan.html) on 202 Butler Street, please call Sharon Pisacreta of Douglas to reserve your spot! (269) 857-5197.


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Hope this is more focused.

[Jodi Vaughn]

Enchanted New Series Soon to Sweep the Country

Dateline April 16 from 7-8 First time author, Jodi Vaughn, announces the release of part one of her exciting trilogy titled THE FAE. This riveting paranormal romance is about a young woman who discovers not only is she a fairy but a curse threatens the life of her unborn child, forcing her to seek help from an unexpected place, her estranged husband. The launch party of this new series will be held April 16 from 7-8PM at McMillan Publishing 175 Fifth Avenue, New York. Please call for reservations (646)307-5151 You don't want to miss this!!

[rileymagnus]

Okay, here's my second attempt, Deb!! I don't need to say "THANK YOU for whipping my behind" on this, do I? ;-D I'm so impressed by this class.





FOR IMMEDIATE RELEASE Meg Mims


FIRE POINT


586.863.3063





COZY UP TO A BOOK LAUNCH PARTY

June 1, 2011. Saugatuck: Author, artist and photographer Meg Mims announces the release of her historical cozy mystery set in 1908 Saugatuck. Fire Point is the first in the Lighthouse Mystery series set in small towns around the Great Lakes region and is available through Carina Press and Amazon.com. The fictional novel delves into the murder of a young woman at the lighthouse once located at the old river mouth. A portion of the proceeds from the book sale will help fund a scholarship fund at Ox-Bow Summer School of Art. Historical photographs will also be on display. To attend the book launch event scheduled for Tuesday, June 28 from 7-9 PM at Pumpernickel's Eatery (http://www.tripadvisor.com/Restaurant_Review-g42683-d674139-Reviews-Pumpernickel_s_Eatery-Saugatuck_Allegan_County_Michigan.html) on 202 Butler Street, please call Sharon Pisacreta of Douglas to reserve your spot! (269) 857-5197.


###


Hope this is more focused.

Meg,

All you need to add is links for where to buy the book and stores where the book is available and you've got it perfect.!

Great job,
Deb

[rileymagnus]

Enchanted New Series Soon to Sweep the Country

Dateline April 16 from 7-8 First time author, Jodi Vaughn, announces the release of part one of her exciting trilogy titled THE FAE. This riveting paranormal romance is about a young woman who discovers not only is she a fairy but a curse threatens the life of her unborn child, forcing her to seek help from an unexpected place, her estranged husband. The launch party of this new series will be held April 16 from 7-8PM at McMillan Publishing 175 Fifth Avenue, New York. Please call for reservations (646)307-5151 You don't want to miss this!!

Jodi,

Like Meg, you've only forgotten to add Amazon or other buy links for the book or a list of book stores where the book is available. Yes, the location of the event is important but remember, you want to sell books! So how and WHERE they can buy your book is also super important. Add that info and you've got it perfect!

Deb

[Meg Mims]

I can tell you all that I'm sooooo impressed by the press releases here, the creativity, and how COOL this exercise was!!! WOW!! My TBR pile is gonna be huge. LOL ;-D

[J.D. Faver]

May 1st, 2011 7-9:00 pm
Murder By The Book
2342 Bissonnet Street
Houston, TX 77098

Domination rules! But who’s in control?

Find out at the book launch party to celebrate the release of BAD GIRL!, a sexy mystery/thriller by debut author, Leigh Faver. When someone starts murdering her clients, a damaged dominatrix is forced to rely on a controlling cop. Terror looms as the one in control finds herself being controlled. Book purchase will enter you into drawing for books, tee shirts and other prizes. Enjoy refreshments and meet the author. Ms. Faver will be reading selections and signing her book.

[rileymagnus]

May 1st, 2011 7-9:00 pm
Murder By The Book
2342 Bissonnet Street
Houston, TX 77098

Domination rules! But who’s in control?

Find out at the book launch party to celebrate the release of BAD GIRL!, a sexy mystery/thriller by debut author, Leigh Faver. When someone starts murdering her clients, a damaged dominatrix is forced to rely on a controlling cop. Terror looms as the one in control finds herself being controlled. Book purchase will enter you into drawing for books, tee shirts and other prizes. Enjoy refreshments and meet the author. Ms. Faver will be reading selections and signing her book.

June, this is nice but you missed a lot of things.

Who - we know it's you.
What - we know it's a book launch party
Why - because your book is out
When - OOPS when is this party?
Where - OOPS Where is the party and where can I buy the book?

You need to add information about the address of the part location, AND you need to make sure your list the places online and bookstores, there the book can be purchased.

I like to also suggest that you repeat the contact information right at the end of the press release. And you need a DATELINE at the beginning.

Nice work, just needs to be finished.
Deb

[J.D. Faver]

June, this is nice but you missed a lot of things.

Who - we know it's you.
What - we know it's a book launch party
Why - because your book is out
When - OOPS when is this party?
Where - OOPS Where is the party and where can I buy the book?

You need to add information about the address of the part location, AND you need to make sure your list the places online and bookstores, there the book can be purchased.

I like to also suggest that you repeat the contact information right at the end of the press release. And you need a DATELINE at the beginning.

Nice work, just needs to be finished.
Deb

Thanks, Deb.

So I need to put the date and place in the body of the paragraph even though its in the header? I will rework it.
A lot of mystery writers have signings at this bookstore here in Houston, but they are very strict about not advertising any other sales sites in their marketing. They state on their site that only books purchased in their store can be signed during their events. But they do have a lot of fans and their events are well attended. I will try a redo. Thanks, Deb for a great workshop.

[rileymagnus]

Thanks, Deb.

So I need to put the date and place in the body of the paragraph even though its in the header? I will rework it.
A lot of mystery writers have signings at this bookstore here in Houston, but they are very strict about not advertising any other sales sites in their marketing. They state on their site that only books purchased in their store can be signed during their events. But they do have a lot of fans and their events are well attended. I will try a redo. Thanks, Deb for a great workshop.


Yes you need to put that information in the BODY of the Press Release. The press contact will only look to the top if the information in the bottom interests them, so make it juicy and filled with info.

Also, this is a PRESS RELEASE, not a promotional poster or advertising. It's YOUR information to the MEDIA, you're making the effort and paying for the postage or press release distribution fee ... not the bookstore. This release goes out to the media and needs to tell them everything. If the bookstore wants only their store mentioned, they'd have to send out their own press release. This is about YOU, YOUR BOOK, WHERE IT CAN BE PURCHASED and WHERE IT CAN BE FOUND.

What the bookstore really wants is bodies in their store, so whatever you do, they'll be happy with. BUT, if you take the info from this press release (complete with all the buy links and other stores where the book is available) and display it at the book signing table, that's just uncool. I'd understand why they'd be a little upset.

The best thing to remember here ... THE MOST MAJOR THING TO REMEMBER HERE ... is a press release IS NOT promotion or advertising.

Deb