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AmberKallyn
February 14th, 2011, 05:52 PM
With all the doomsday talk about the future of the publishing industry, it can be a bit scary -- and complicated.

The end of the world. Is it getting closer? All the discussions around the internet remind me of the 2012 talk. Yet, researchers familiar with the Mayan culture have said the rumors are unbiased -- true, the Mayan calendar ends... in a way. The truth is the calendar restarts. The Mayans believe 2012 to be a renewal and a new beginning, not the end of the world.

This is exactly the state the publishing world is in. It’s a renewal, maybe an end of things ‘as we know it’ but not a complete death.

Don’t worry, the world is not about to end. There are too many readers and writers out there for the publishing world to ever come to a screeching halt.

So where does it leave authors?

Hopefully in a better place.

Before I continue, let me share my definitions.

Traditional published - I’m speaking of going through one of the big NY companies who edits, creates a cover, and pays the author an advance to put a book out in print, distributing them to Barnes and Nobles, Borders, Costco, Wal-Mart, Ect.

E-Publisher - A publisher who may or may not (usually not) pay the author an advance, but who edits, creates a cover, and puts the book out in e-format for sale. This is usually for sale on the publisher’s website for a time, then migrates to places like All Romance EBooks, Fictionwise, as well as Amazon, B&N, Ect.

Self/Indie Publishing - An author who has someone edit (hopefully) their book, designs the cover themselves or pays an artist to do so, converts the file into appropriate formatting and lists the book themselves at places like Amazon, Smashwords, Ect.

Vanity Publishing - (Which I’m against in most cases, because I believe money flows TO the author) is a company in which the author pays a fee for them to edit, create a cover, and produce a hard copy of a book, which the author then pays for and goes out and hand sells.

With the advent of E-Publishers, more aspiring authors are being published than ever. Readers, young and old, are getting into the digital age. E-Readers are rampant. And with E-Readers comes e-books.

Not only is this an exciting change for many, but also a great way to break into the writing industry, whether you want to stay in the E World or transition to New York.

Angela Knight, Rhyannon Byrd, Dakota Cassidy, and Joey Hill among many others, all started in E-Publishing, then made the leap to New York and traditional publishing.

According to Literary Agent/Author Dedrie Knight, in an article from June, 2009 (http://espan-rwa.com/the-digital-age-and-rwa-a-call-for-change/), “E-Publishing can be a tremendous beginning point for many authors, leading to even bigger careers with mainstream publishers.” She also states “Not only did I sell digitally published authors to houses such as Random House, Penguin Putnam and Harlequin, but their e-readership followed them to print, launching them with a huge built in advantage in such a tough market. In many cases, authors who begin with E-Publishers choose to continue writing for those companies, even as they forge ahead with traditional New York houses.”

There are also many authors out there making a living by writing strictly e-books.

Some common Myth’s about E-Publishing:

Myth: I can’t make a living with E-Publishing

Fact: There are more authors making a living through E-Publishing than traditional print.

Myth: E-Publishers aren’t any better than vanity presses

Fact: While in some cases you’ll find the rotten apple this applies to, I’ve found most E-Publishers are on the ball. They recruit great editors (in fact, most come from a long involvement with NY houses). They hire professional artists to create your cover, most times with authorial involvement. They are putting out good quality books, only in e-format rather than print, and some E-Publishers do print as well as e-format.

Myth: Self/Indie/E-Publishing will ruin my chances of success in NY

Fact: There’s some data out there that says most don’t care. As time goes by, though, more and more NY professionals are seeing that these authors are growing audiences, putting out quality work, and this can be a benefit to the author who wants to both Self/E-Publish and traditionally publish.

Here’s a great article about e-publishing myths and realities (http://nicemommy-evileditor.com/epublishing-articles/7-common-myths-of-epublishing/) from Angela James, Executive Editor for Carina Press, an e-pub offshoot of Harlequin, though they’re not formally associated with each other anymore.

With the growing e-publishing market, many authors are finding ways to break into publishing. This isn’t to say quantity is more important, because most e-publishers still require quality work. But as an e-publisher able to put out 2-5 books A WEEK, rather than the limits NY deals with, there’s a huge market for authors. :)

Anything you’d like to know that I haven’t touched on here? Any other questions?

AmberKallyn
February 14th, 2011, 06:56 PM
I answered a question on Discussion 1, but wanted to answer here in the post as well.

The question was about the Myth/Fact that there are not many authors making a living from their writing, and of the few, more tend to be either E-Published, or a combo of E & NY published.

My Answer:

Most of my sources are from speaking with other authors over the years. The problem with hard data is that most authors either can't or don't feel comfortable giving out hard numbers. It makes it hard to pin down exacts, which is why my data is all aproximates :) And I know that doesn't help much.

If you look at NY published authors, the top 5-10% make the majority of the money. Most authors are considered mid-list, and while they make good, if not decent, money from writing, most I've talked to still have to work another job in order to pay bills.

Here is an article with Indie Author J.A. Konrath (http://www.mediabistro.com/galleycat/writers-making-a-living-off-of-kindle_b11559)about what he's making right now as a self-published author. Keep in mind, he did a lot of self-promo and already was a 'known' figure when he decided to self-publish.

This article by Allyson James (http://jenniferonwriting.blogspot.com/2007/12/making-living-as-writer.html)is a few years old, but it's still relevant. She is a Bestselling NY published author. (I'm also getting into more detail about this in Discussion 2)

And this is Brenda Hiatt's site (http://brendahiatt.com/id2.html), she keeps track of and updates data sent from authors and lists the average advance and sell-through for both NY & Epublishers

And this post about authors making money by John Scalzi (http://whatever.scalzi.com/2008/02/11/unasked-for-advice-to-writers-about-money/), not only a NY published author, but the current President of the Science Fiction and Fantasy Writers of America (http://www.sfwa.org/) . A lot of my information comes from people like him, as well as author networks like SFWA, RWA and the like.

And like I said, Discussion 2 (which I'll post late tonight, for Tuesday) gets deeper into the differences of types of publishing, including the money :)

Hope that helps. If you still have questions, ask away :)

Karen Engelsen
February 14th, 2011, 08:27 PM
Hi, Amber:

I'm concerned, not so much about the 'death of publishing,' but about churn and confusion in the pathways people might use to find our books, given the vast expansion of publishing options.

Like you say, publishing will always be around. But newspaper review systems have gone away with the death of newsprint, the indie booksellers that hand-sold you your next great read have been in decline. Add to that the vast expansion in e-publishing... the question becomes, 'how will anyone find my work?'

(FYI, I'm writing a literary fantasy - call it 'slipstream,' on the border of fantasy, romance, historical and literary writing, and could fit any of those categories. Therefore it is not easy to categorize, and does not fit well with known blog-review sites.)

In effect 'trad-pub' houses were 'taste-portals' that directed you toward a certain calibre and quality of work. Their marketing systems, poor as they are, do get reviews and push and other info out reliable channels.

What systems do you see coming into play to help readers find our books, amidst the huge explosion of new publishing options?:confused:

George Allwynn
February 14th, 2011, 10:56 PM
COMMENT/OBSERVATION:

I loved your debunking of this myth: Self/Indie/E-Publishing will ruin my chances of success in NY.

When I first joined RWA 2006 - my local RWA treated writers who looked into these venues as traitors. We were dealt like we were total imbeciles, and I don't even want to get into all the battles we had with RWA on the whole, when it came to winning awards, recognition or contests - as they didn't 'recognize' these authors as 'true authors' - but rather 'red headed step children from the planet Mars.'

It was intoned over and over and over, that this venues were not legit and if someone was TRULY an author or SERIOUS about their craft, they would avoid this at all cost, because the big boys in NY wouldn't touch writers who 'went over to the dark side."

From 2005-2009 - the years I was in, RWA lost MANY great writers. And although it is a huge organization, I don't hear positive feedback about them. It all boils down to the hurt that was caused when e-pubs started making the mark and RWA refused to get with the times. (I have no idea first hand what's going on now, as I couldn't see spending over 130 dollars a year for a organization that practiced bigotry regarding the indie/self pubs and e-pubs, but to GLBT romance as well, but I digress.)

I do hear there's still some prejudice hanging around (especially with authors over the age of 50) - but compared to 6 years ago, RWA has s-l-o-w-l-y come to terms with some of this (but don't get me wrong - there are still some battles to be won.)

AmberKallyn
February 15th, 2011, 01:46 AM
Heya Karen. I started typing up an answer to this earlier and had a pretty long response going when my internet decided to crash and I lost it. Bleh.

Let me try again and hopefully I don't miss anything I'd wanted to address. I'll be discussing some of this in Discussion 5: Marketing as well.

Keep in mind, that with as huge as a market ebooks are (and quickly growing), as of last year they still only encompass 9% of book sales. As more people begin to self/Indie publish, we are and will continue to see a lack of quality control by some. This will have a detrimental effect on how readers find and try new authors.

The Amazon program is one of the best I’ve seen. Not only are reviews right there, up front, but a lot of authors are finding that by pricing their first book around 99 cents, they can entice a reader to try them. Then, with their next books, the go to a more author friendly model (discussion 2) which the people who loved the first, cheaper book, are perfectly willing to pay.

Also, today, NY gets review copies (ARC's) out to top notch reviewers, papers, other authors for blurbs, and the like.

Most E-publishers also have networks with review sites that they send to. There are also sites geared toward readers (I’m mostly familiar with those regarding romance and erotic romance) such as Joyfully Reviewed, Just Erotic Romance, The Romance Studio, Coffee Time Romance and the like. All of these sites have a huge readership of people wanting to find good quality romance e-books.

As the market expands, I think there will be an influx of sites like these which review ebooks. And, I also think, that like Amazon, which consistently delivered what readers wanted and got big, so too will sites geared toward readers. Also like Amazon, those review/recommendation sites that are consistent and deliver quality reviews that readers can trust will rise.

I also think that as e-books expand from a primarily romance market, these same sites will boom for other genres. Readers will come to know which sites they trust, and from there will find quality ebooks and new authors.

Do I think this will be an overnight thing? No. Just as nothing in publishing is :)

I also wanted to add that the big lists, such as the NY Times and USA Today are now including E-Books on their best seller lists. This is more geared toward the NY publishers and the bigger e-publishers, but one hopes it will expand to indie books as well in the future.

AmberKallyn
February 15th, 2011, 01:48 AM
Hey Harrison. That's a very good point.

RWA is still losing members because of their lack of... respect... to E-Published and IndiePublished authors. A lot of people still see it as a way to "Cheat" the system. But times have changed (thankfully) and it's becoming a more acceptable form. There's just not enough room in NY for all the talented authors out there, nor does everyone with a wonderful book fit in one of NY's "Niches".

But yeah, it's getting better. Hopefully it continues to do so :)